Analysis Of Iphone 6

Apple is starting to change its image by using new faces integrating a youthful style into how they incorporate their style of the iPhone. The models in the iPhone 6 advertisement are all of a new generation of colour and ethnicity who were previously marginalized. As well as the young generation brought out in a new up rise of trends utilizing the iPhone 6 in an new technique by showing close-up shots of the iPhone 6 in a new environment rather than their old image of the family environment. In a new environment, organisms have to better adapt in order to suit their environment to have an advantage over others. Similarly, Apple is showing the brand image of Apple is able to adapt along to its users and is up to date with what is trending with …show more content…
Additionally, Apple has variation in their social status among the individuals shown in the ad. Apple has a wide spectrum of people from the working class to celebrities. Apple’s message is trying to show the brand of Apple is including everyone since the iPhone is universal. However, Apple was different in past especially during the Macintosh ad in 1984 due to that ad appealing to elitism. The ad focused on a singular woman who dressed completely different to everyone around her; She ran through everyone else who dressed and acted in the same fashion. Apple’s representation of their brand image using a model who was unique in comparison to the other people in the ad. Only representing who are special and unique compared to the present day where today, Apple wants to include everybody. A completely different direction on what Apple wanted to represent the company’s brand image. Apple wants to show that the face of Apple is changing from the brand that was for the elite is now for everyone such as kids, teenagers, family members, and celebrities to properly represent the current users of the iPhone …show more content…
Apple is changing its portrayal of the brand image and includes those who were underrepresented as well as shaping the new iPhone to a device to create new possibilities. A message that could be taken as that Apple is rapidly developing and in constant motion whereas there were multiple discussions based on Apple’s future of where it would lead without Steve Jobs when he had recently died in 2011. Steve jobs was an integral part of Apple where he was the leader who led Apple to greatness and due to his death; many individuals looked towards Apple as a chicken that had lost its head after Steve Jobs had died and that Apple would surely plummet and declare bankruptcy. This advertisement, as well as the iPhone 6 serves a purpose that Apple the company will not fall due it being able to adapt to its new consumers and their new