Apple : A Market For Small Computers Essay

1631 Words 7 Pages
Introduction

Background

Apple was founded in 1976 by college dropouts, Steve Jobs and Steve Wozniak in, Santa Clara Valley, California. When Jobs ' first sale of 50 units came they both build Apple I in Jobs garage and sold it without a monitor, keyboard or casing. With such high demand for the product, this convinced Jobs that there was a market for small computers. With its different and unique name and user-friendly computer the company was set apart from others.
Wozniak added the keyboard, color monitor and eight peripheral device slots, which gave the machine to have third-party devices added on and software in 1977. Sales increased immensely from $7.8 million in 1978 to $117 million in 1980, Apple went public that same year. Three years later Wozniak left the firm and Jobs hired PepsiCo’s John Sculley as president of the company. Apple had many failed products that year, but they recovered by the introduced Macintosh in 1984. After problems with the president of the company Jobs left and he founded NeXT.
Apple was having increasingly great successes even more in 1986 when they introduced Mac Plus and LaserWriter printer. A year later it formed a software firm that later became known as Claris. In the 1980s new competition emerged from Microsoft, Microsofts ' new (OS) Windows operating system was very similar to Apple 's interface. Apple sues Microsoft by at the end lost its claim to copyright protection in 1992.
In 1993, Apple introduced its new product, the…

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