What Is Apple's Alliance?

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Apple is a company that deals with technology products in America. It is an American multinational cooperation with headquarters located in California. Apple has been establishing business in foreign countries. In order to find a market in India, it formed an alliance with IBM. The alliance was aimed in providing both iPad and iPhone in the Indian market. Apple was aiming to find a way in India and that is the reason it formed the alliance. In forming the alliance Apple considered manufacturing the iPhone with iOS like the IBM products. The alliance worked because the market share for Apple products increased. The strategy used in the alliance was effective and wise.
In forming the alliance Apple requested IBM for partnership. IBM is a company

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