Consumer tastes have evolved with time and Groupon needs to adapt its competitive environment to increase, stabilize its position or to retain both the consumer and merchant. The industry also has much evolved, and groupon is henceforth no longer the only one in the industry, an industry which it would have created at the base. The environment has become more competitive. Groupon has henceforth to do with competitors that are leaders in other fields of activity and which their experience will contribute and help them to significantly establish their dominance in the coupons and daily deals'market. They use very agressive strategy to dethrone Groupon and take over its considerable market's share.…
In the article Is Google Making Us Stupid by Nicholas Carr, theories are explained regarding how our technological advancements have affected how we read and consume information. In the past few years there have been tremendous advancements in technology evident in smartphones, computers and the technology that allows them to operate. These advancements have allowed for people to access information like never before. This modern way of accessing and obtaining information has been rewiring our brain. The media we view and the way we view it have an affect on the way we think.…
Brianna Tanguay FYS: Google Play in Pop Culture Chapter 6: Courting Supporters for Independent Media Summary: In Chapter 6 of Spreadable Media: Courting Supporters for Independent Media. JFG discusses distribution and promotion.…
During Boadicea’s lifetime Boadicea was a warrior queen from 60 A.D. who led an uprising against Roman soldiers after the Roman Emperor cheated her daughter out of her right to co-rule Iceni lands. The Roman soldiers beat Boadicea and raped her daughter. The Romans were a male lead society who felt women weak and needed to be controlled by men and Boadicea defied this stereotype. Boadicea rallied the male warriors of Iceni and led a revolt against the Romans spanning many battles. Even though Boadicea did ultimately lose to the Romans, her actions brought about societal and governmental change.…
Did you ever have that one assignment that you always dreaded to do? In one students seventh grade year, students at Risley Middle School had that problem. The students had a computer program we used once a week. It was called TeenBiz. The program was based on the student’s reading level, and they would raise it a little bit to advance the student’s reading.…
A very recent topic that has been circulating in the news is the topic of the FBI and the company known as Apple. Apple is known for its many products ranging from iPhones, MacBook’s, and watches that most of you, I imagine, have. The controversy surrounds an iPhone 5c that was found to be the work phone of one of the two Islamic San Bernardino terrorists. The FBI is requesting that Apple creates a backdoor to install on the phone to disable its security features. Apple does not want to do this for privacy reasons.…
Music has become “man's red flower” of modern times. Apple products have taken the technological world by storm and have begun to revolutionize the musical world within the past decade. On May 28, 2014, Apple announced the purchase of Beats electronics and Beats Music for 3 billion U.S. dollars. In acquiring the famous music business, Apple began to promote their new addition with inspirational commercials. The 2015 Apple Music ad opens up with a radio host announcing Pharrell Williams’ new single, “Freedom.”…
Samantha Schlessel September 25, 2017 Professor Kim Apple Inc. in 2012 Case Write Up Define the PC industry in terms of products, players, and geography. The PC industry started off with creating personal and portable computers for consumers worldwide. The two main players in the PC industry are Apple and IBM. Apple and IBM took two different approaches to manufacturing their PC’s:…
Apple’s Marketing Strategy Cece Caron Saint Mary-of-the-Woods College BU482 10/22/14 Apple Inc. is one of the most well-known information technology companies worldwide. So what contributes to their overall success rate? At the first glance some would most likely argue that their innovate ideas and products are what has helped Apple rise to the top, but underneath the surface is their unique and incomparable marketing strategy. It is so important for any company to develop and implement a marketing strategy that will set themselves apart from their competitors. This strategy is the foundation of what makes a company so successful.…
Introduction This essay will analyse how the price mechanism operates in the South African Uber marketplace though considering the nature of interaction between suppliers and consumers, the pricing structure of Uber, how Uber addresses peak and off peak demand periods and the effect of substitutes and compliments in the Uber marker. The price mechanism refers to the system whereby the forced of demand and supply determined the prices of goods and services, and the changes therein. Nature of Interaction between Suppliers and Consumers…
Apple vs. Android If you’ve ever had any doubts regarding the demand for smart phones, research done by IDC states that the global smart phone market has topped 1 billion shipments, covering about one seventh of the world’s population, a new milestone. Most everyone can agree that smart phones are a familiar way of life, but the big debate is whether a user’s best option is to pick out an Apple or Android device. While both Android and Apple dish out portable technology that keeps us connected, they go about it in contrasting ways.…
I chose to go to Westfield for my field ship. I looked at five different stores and finally I chose three stores to talk about. They are Hollister, Urban Outfitters and Apple Store. I will be looking at them through different theories. I used sensory ethnography and visual method to understand and evaluate those store.…
The gig economy is an economy that focuses on short-term engagements. In this economy, employees become independent contractors or “micro-entrepreneurs” who work when they want and how they want. This nontraditional work environment is not new to the American economy. In fact, the practice of out-bidding others for jobs can be traced back to the first half of the 20th century (Anderson). However, researchers point to smartphone apps and online marketplaces as the instigators of the sudden growth of the gig economy (Rinehart and Gitis).…
Resources and competencies/capabilities of a company are two most integral parts of the strategic capabilities of any company. In the most simplest terms Apple’s strategic capabilities can be divided in two forms i.e. Tangible and Intangible resources. Apple’s tangible resources include the CEO, Tim Cook, employees, the integrated system of software and hardware, its retail store all across the world. Whereas, some of the intangible resources include its brand name, unique design, cash In hand and a loyal customer database. Tim Cook Tim Cook has proved himself to be a good leader despite the criticism that no one can replace Steve Jobs.…
Uber is an American international transportation network company. The company operates the service through the Uber mobile app, through which consumers with smartphones submit a trip request that is then forwarded to Uber drivers who use their own cars to take the consumer from point A to point B. Since the launch of Uber many companies have copied the business’s ideology (e.g. Lyft, Sidecar, BlackJet etc.) and that growing trend is called Uberification. The problems stated by NELP in the article show that the subject are the contract workers that work for these type of companies. The first problem that the article suggests is the lack of benefits. Since the company doesn’t think of these workers as employees but as independent contractors…