Apollo Hospital Case Study

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Introduction:
Apollo hospitals group was the first co-operate hospital in India and it founded by Dr. Prathap c Reddy in the year 1983, which was started as the 150 bedded hospitals in the state Tamilnadu, and today it is the largest hospital group in Asia with almost 10,000 beds across 64 hospitals, 100 primary care and diagnostic clinics, 2200 walk in pharmacies, 115 telemedicine clinics and 15 academic institutions within and outside India. It is also estimated that about 4925 doctors , 8264 nurses and 2763 paramedical staff have been working for Apollo group of hospitals and they have been treated almost 42 million patients from 121 countries. It is also estimated that on an average, every day 700 inpatient admissions, 6000 outpatient
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The Apollo hospital also provides Davinci and renaissance robotic surgical procedures and various other complicated surgical procedures by using advanced technology like cyber knife , G scan, Novalis tx , 320 slice advanced technology ,true beam STX, bio resorbable vascular scaffold and etc. Apart from healthcare services Apollo hospital also provides pharmacy services and also various medical, paramedical, nursing and management education …show more content…
The Apollo hospital has using different tools for promotion of their healthcare services like paper advertising, television advertising, social media, magazines and etc. The Apollo hospital is also promoting by developing various community health programs like free diabetic and blood pressure check up camps, breast cancer awareness and etc. The Apollo hospital also promoting their healthcare services by providing various affordable health insurance plans for the people in India and also providing electronic health record facility of patients for storage and easy usage of their health information.[2]

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