Although, the Cleveland Clinic were positive at reconsidering their marketing strategy, there were many negative consequences of expanding the brand that included absence of knowledge and realization in todays healthcare labeling efforts. Increasing a brand has its boundaries that have lack of capability and research. When a product is developed, the product or organization should be continuously restructured and restored. Trademark renewal is observing the corporation's opinion of difference. The negative consequences of expanding the brand could reduce the brand by declining the appearance; confuse the consumers by having different variations of products, and abandon the risk of developing a new brand.
