A firm like tweeter has to reimburse the price difference compared to rock bottom prices.
APP is prone to short term attacks by competitors. This has already been exhibited in form of losses incurred by Tweeter. A long term blow would be declaring 110-115% refund in price differences.
In 1995, Net Income of Tweeter=2.702 million. Tweeter’s money spent on paybacks due to APP=0.78 million (28.8% on paybacks). In