Short essay questions
1. How does Etsy’s B corporation status affect its ability to compete with Amanzon.com?
2. Etsy’s Kalin co-founded the company with a vision of aggregating the artists and crafters into one marketplace. Each item is “artisanal” from the seller’s perspective. Explain how “artisanal” goods are valued in the marketplace.
3. What are the key challenges to Etsy’s business model from the Supply, Demand, and Market analysis perspective?
4. What are the two main strategies that Etsy should consider (without changing its corporation status) to compete successfully against Amazon.com?
5. Please provide 3 business examples from the MOS that exemplified the same economic issues faced by ETSY.
1. B Corporations are for profit companies certified by the non-profit B Lab to meet difficult standards of social and environmental …show more content…
Additional dimension of the community sense is how Esty market its platform. Many users censure Etsy for not investing enough in marketing their platform similar to what Amazon does. Instead, Etsy chooses to depend on the shop owners to get the word out about their products, which gives Esty the publicity they need. Also Esty organized many community events likes sewing contents, painting workshops, community gathering etc. and motivate to handcrafters community about this platform. Esty also allow the sellers to pay for keyword ads that direct to their shops. Moreover, In 2015, Esty remained very strong e-commerce forced due to small and targeted customer base those who are looking for artisanal goods, easy or seller to get started, powerful, supportive community and low transaction fees. On the other hand, it has fragmented but intense competition sellers on site (Exhibit.7). Therefore, Esty Corporation B status significantly impact to complete the
1. How does Etsy’s B corporation status affect its ability to compete with Amanzon.com?
2. Etsy’s Kalin co-founded the company with a vision of aggregating the artists and crafters into one marketplace. Each item is “artisanal” from the seller’s perspective. Explain how “artisanal” goods are valued in the marketplace.
3. What are the key challenges to Etsy’s business model from the Supply, Demand, and Market analysis perspective?
4. What are the two main strategies that Etsy should consider (without changing its corporation status) to compete successfully against Amazon.com?
5. Please provide 3 business examples from the MOS that exemplified the same economic issues faced by ETSY.
1. B Corporations are for profit companies certified by the non-profit B Lab to meet difficult standards of social and environmental …show more content…
Additional dimension of the community sense is how Esty market its platform. Many users censure Etsy for not investing enough in marketing their platform similar to what Amazon does. Instead, Etsy chooses to depend on the shop owners to get the word out about their products, which gives Esty the publicity they need. Also Esty organized many community events likes sewing contents, painting workshops, community gathering etc. and motivate to handcrafters community about this platform. Esty also allow the sellers to pay for keyword ads that direct to their shops. Moreover, In 2015, Esty remained very strong e-commerce forced due to small and targeted customer base those who are looking for artisanal goods, easy or seller to get started, powerful, supportive community and low transaction fees. On the other hand, it has fragmented but intense competition sellers on site (Exhibit.7). Therefore, Esty Corporation B status significantly impact to complete the