This anti-smoking paper advertisement effectively utilizes faces to connect with their target audience. Connecting to your audience is imperative in any advertisement for the simple reason that, you have a much easier time keeping an audience’s attention if they can relate to what’s being shown. This advertisement’s purpose is to inform and educate the youth specifically, therefore, the use of young faces is crucial to its effectiveness. Choices in age, sex, and ethnicity of the displayed teenagers were not random, they were chosen for a distinct purpose. The target audience are teenagers, while that may seem concise enough, there’s numerous ways to subdivide the teenage audience. Hence, the advertisers went with the most effective route on
