Ansoff Matrix Analysis

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Introduction

Introduction
The market of the company like everything else, will change with time. The maturity of the company to market share increases steadily, likely to face market growth original target. The planning and implementation of the growth strategy for the development of new markets and the expansion of the company before the current market will not only help in your business to live difficult times (Greene,2007). “Growth decisions have been analyzed theoretically for several decades using Ansoff 's (1957) matrix, the construct of business development is more problematic” (Normand, T, 2015). However, using Ansoff’s matrix especially the market development strategy and exporting a product to another region are risky because the
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The external environment: Those factors that are not under the control and management of the organization to a large extent and it had been divided into two groups:
 The first group: is called the external environment of the College and include demographic factors of economic competition, social forces, the political powers, and legal technology.
 The second group: called the external environment and partial and those factors that are linked to the organization itself more than the external environment and the surrounding area include: Customers, suppliers, market, and
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With the steady change in standards and regulations, this can moderately have an impact in all organizations. The bookkeeping embarrassments in the 21st century, for instance, has driven the "Securities and Exchange Commission in the United States" to be more engaged in corporate consistence. The legislature has presented the Oxley-Sarbanes consistence in 2002, as a reaction on the social environment that calls for open organizations to be more mindful ((Makos,2015).

 Political Stability: political problems might specifically influence the business that works globally. In any nation, a threatening takeover might topple an administration that could likewise influence the business. This can prompt plundering and revolting as they thusly will get to be general issue of the general public. These might all disturb the operation of a business; such interruption has happened in Sri Lanka which experienced a common war. In Syria and Egypt, they have been subjected to aggravations as their natives shake for their own particular rights.

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