Anorexia Ad Analysis Essay

Anorexia is a severe eating disorder that affects many people, but has become one of the more serious mental issues amongst young women. The ad is showing the physical effects of anorexia while still supporting the argument that an eating disorder is not just a choice or a lifestyle but more of a mental issue. The ad depicts the physicality of a female, who is in a bikini with the rib and hip bones projecting through the starved body. It also includes texts that provide information about the disorder and it also provides resources for those in need of help. The ad is being used to offer help to those suffering from the problem of anorexia, yet may also apply to any person who is ashamed of their body. This ad uses the appeals of ethos, pathos and logos to argue that anorexia is a severe issue that requires help because it is more than just a physical issue but also a mental issue. …show more content…
Having the label of Institute of Mental Health posted on the ad, re assures the audience that it is an institute that strictly focuses on mental health. It uses its name to brand itself as the institute with the knowledge and study of one of the many mental issues which in this case is eating disorders. Also, the image of the female body is conclusive because it is showing the real life effects of an eating disorder on the human body. This shows that the photograph credits the text by visually providing an image of what it really looks like to have an eating disorder and it is shown first