Annotated Bibliography
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2013). Deconstructing Subtle Racist Imagery in Television Ads. J Bus Ethics Journal of Business Ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8 The authors of this article argue that other experiments that have been performed to determine if subtle racism has taken the place of open racism in advertisements are not effective since the tests are not able to determine the difference between racial and non-racial characteristics. The authors argue that the best way to see if an advertisement implements racism in a subtle or blunt way is to use the dimensional qualitative research method (DQR). Using this method allowed the authors to determine if an advertisement
Shabbir, H. A., Hyman, M. R., Reast, J., & Palihawadana, D. (2013). Deconstructing Subtle Racist Imagery in Television Ads. J Bus Ethics Journal of Business Ethics, 123(3), 421-436. doi:10.1007/s10551-013-1798-8 The authors of this article argue that other experiments that have been performed to determine if subtle racism has taken the place of open racism in advertisements are not effective since the tests are not able to determine the difference between racial and non-racial characteristics. The authors argue that the best way to see if an advertisement implements racism in a subtle or blunt way is to use the dimensional qualitative research method (DQR). Using this method allowed the authors to determine if an advertisement