Anmol Biscuit Essay

7786 Words Mar 24th, 2016 32 Pages
PROJECT REPORT ON LAUNCHING OF DIGESTIVE BRAND
BISCUITS FROM ANMOL BISCUITS LIMITED

SUMMER PROJECT SUBMITTED
IN

PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF
POST GRADUATE DIPLOMA IN MANAGEMENT
(Recognized by AICTE,Ministry HRD,Govt of India)

BY

MOHAMMAD ZISHAN MALLICK
(PG-11-22)

Under the guidance of
Prof. : MOHIT DHAWAN
INMANTEC, Ghaziabad

Integrated Academy of Management and Technology
Ghaziabad
2011-2013

1

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of the work should be incomplete unless we mention the people as an expression of gratitude, who made it possible and whose constant guidance and encouragement served as a beacon of light and crowned
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It is understood that by this approval, the undersigned do not necessarily endorse any conclusion drawn or opinion expressed therein, but approve the project for the purpose for which it is submitted.

(INTERNAL EXAMINER)

(EXTERNAL EXAMINER)

(CHAIRMAN)
HEAD OF THE DEPARTMENT

4

Index
Sl No.

Content.

Page No.

1

Executive Summary……………………………………...6

2

Introduction……………………………………………..7-8

3

Introduction to Anmol Biscuits……………………..…9-10

4

Vision and Mission of the company………………… 11

5

Product Range……………………………….…………12-14

6

Literature Review…….………………………………..15-16

7

Objective of studies……………………………………17-18

8

Research Methodology………………………………….19

9

Research design…………………………………..……..20

10

Analysis and Interpretation…………………………...21-38

11

Findings………………………………………………....39

12

Recommendation…………………………………...…40-41

13

Conclusion…………………………………………..…..42

14

Bibliography………………………………………….....43

15

Annexure…………………………………………….….44

5

EXECUTIVE SUMMARY
After going thick on the things, now time is

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