The purpose of this experiment was to study how images interfere with the categorization of an animal as mammal or non-mammal. Eight individuals performed an animal Stroop task where they were asked to identify the animal named as mammal or non-mammal. The interference condition was images of a different animal, and the neutral condition was images of nature. The goal was to label the animal listed in the word box that was in the middle of the image. After the experiment was performed, it was found that there was an interference effect when comparing the time it took to complete both conditions. These results conclude that conflicting images do interfere with the process of reading a word. Striking images may in fact distract the subject and halt their reading process.
Images are a popular technique for companies to advertise their products (Bullas, 2012). When people see an attention-grabbing image they immediately are drawn to thinking about …show more content…
For the experiment he had two hypotheses pertaining to the process of reading the word and naming the color of the word. Stroop studied college students who were randomly assigned to one of the two conditions to test first. For the first test, one color word, like blue, was printed in ink of a different color and they had to say what the color word was (Stroop, 1935). Then the second, neutral condition was the same situation except the color word was printed in black ink (Stroop, 1935). Another test he included was where the participant named what color the word was printed in. The next test included a block of one color and the participant had to say what color the box was. From these experiments, Stroop concluded that reading was the interference and not the naming of the color (Stroop, 1935). Since Stroop’s experiment, named the Stroop effect, many other experiments have been done to study
Images are a popular technique for companies to advertise their products (Bullas, 2012). When people see an attention-grabbing image they immediately are drawn to thinking about …show more content…
For the experiment he had two hypotheses pertaining to the process of reading the word and naming the color of the word. Stroop studied college students who were randomly assigned to one of the two conditions to test first. For the first test, one color word, like blue, was printed in ink of a different color and they had to say what the color word was (Stroop, 1935). Then the second, neutral condition was the same situation except the color word was printed in black ink (Stroop, 1935). Another test he included was where the participant named what color the word was printed in. The next test included a block of one color and the participant had to say what color the box was. From these experiments, Stroop concluded that reading was the interference and not the naming of the color (Stroop, 1935). Since Stroop’s experiment, named the Stroop effect, many other experiments have been done to study