Animal Rights Research Paper

2566 Words Nov 12th, 2014 11 Pages
Exploring Animal Rights in America and the Treatment of Animals in the Entertainment Industry
Joseph Horton
ITT Technical Institute
Dayton Campus

Author Note
Joseph H. Horton, Bachelor Student in Project Management, ITT Technical Institute.
This research was supported in part by my school tuition provided by Federal Student Loans and the ITT Technical Institute Opportunity Scholarship.
Correspondence concerning this article should be addressed to Joseph Horton, 12 S. Timber Hollow Dr. Apt. 1213,Fairfield, OH 45014.
The purpose of this case study will be to understand the belief for animal rights in the United States and how college students feel in regards to the treatment of Animals in Entertainment. I intend to explore the
…show more content…
The animal rights movement is attributed to the book “Animal Liberation” by Peter Singer in 1975; most of the awareness comes from the efforts of People for the Ethical Treatment of Animals (PETA). Matusitz and Forrester (2013) analyze PETA’s strategies for making social noise, a form of public communication that is sufficiently attention grabbing to be ‘heard’. A common social noise tactic is shock advertising. It has a magic-bullet effect; when PETA resorts to graphic video recordings of animal abuse, it instills feelings of ‘shock’ to get its point across. Unlike many other studies on PETA and its advertising strategies, this analysis is distinctive in that it mostly bases the principle of shock advertising on the theory of social noise. The latter adds fresh insights to our understanding of visual legitimacy in the twenty-first century.
While knowing that animals are important to the planet as well as society as a whole is great, knowing why this is important will help to make changes in laws to protect animals. Exploring the credibility of the law is important to be able to prove why the changes are needed. Matsuoka & Sorenson (2013) address an area that has not been given serious consideration in social welfare and social work literature, the instrumental use of nonhuman animals, in particular as food, and argues that the welfare of humans and other

Related Documents