Animal Advertising And Its Influence On Advertising Essay
Advertisers have tried a variety of tactics to gain their viewers attention. One tactic that seems to have struck a chord in the marketing world is the use of animals. Additionally, most people find animals captivating and part of nature (1). As a result, this has become common practice to help increase sales, creating an affinity towards a brand with the use of animals. Brand identity however is not the only reason animals are used in marketing. The use of animals in advertising encompasses a multitude of psychological aspects including behavioral, neurological, and emotional components. In this study I hope to show the different tactics behind using animals in advertising.
Psychological components: intro statement
The main goal of any marketer is to boost sales. Arguably the best way to accomplish this goal is to create a brand that people associate themselves with, helping to grab the viewers attention in a captivating way.
Background info on advertising: In 1946, one of the first tactic used to create a successful advertising campaign was the use of color in advertising. Despite its inherent appeal, findings suggested that color actually didn’t change people’s spending behaviors (2). On the other hand, Strick along with a few colleagues found that color actually lowered people’s hesitation towards advertisements (3). Another tactic that achieves this result is the use of humor (4). Other tactics that have managed to influence consumer…