Anheuser-Busch Inbev Executive Summary

The beer industry is rapidly becoming saturated, so there is plenty more opportunity for companies like Anheuser-Busch InBev to buy out smaller agencies. The monopolization efforts of Anheuser-Busch InBev have impacted nearly every aspect of the organizational chart of Listermann’s in many different ways. Whether it’s the managers, the sales team, or the brewers themselves, everyone has been forced to deal with their organization’s problem to at least some extent. The problem particularly exists in the Sales/Distribution department because of the increased difficulty in being able to successfully attract consumers to a local brewery on a regular basis. As Anheuser-Busch InBev continues to expand, it seems as if it will only become more and …show more content…
With their main problem being the monopolization of breweries and their distributors, their best option is to develop a strong relationship with a distributor that does not want to be bought out by a larger company such as Anheuser-Busch InBev. By developing and maintaining a great relationship with an ambitious distributor, they will have a business alliance that will allow them to keep their business strategies and work on accomplishing their goals with the assurance that they will have a distributor for their products. Without worrying about switching distributors every so often, they will have the ability to focus their time and resources on growing and competing on the level they are on and beyond. The other problems that Listermann’s faces stem directly and indirectly from the monopolization. Each time a large company such as Anheuser-Busch InBev buys a brewery, distributor, or competitor, they have one less company to advertise and compete with. Listermann’s is losing in this battle because they are going to be battling with much larger companies, so they need to rethink their marketing strategies to become more recognizable. With an increased focus on building strong relationships with distributors and new marketing techniques, Listermann’s can become an even stronger