A famous example of anchoring is the sticker price of a new car. Almost everyone know that the price you actually pay for a car is less than the price that was first proposed. But why do car dealerships even consider posting the sticker price? The answer is that they use the “anchoring.” “For example, let’s say you are willing to pay $18,000 to $19,000 for a particular car. You go to a car dealership and see that the sticker price is $20,000, but then after some negotiating the sales person offers to sell it to you
A famous example of anchoring is the sticker price of a new car. Almost everyone know that the price you actually pay for a car is less than the price that was first proposed. But why do car dealerships even consider posting the sticker price? The answer is that they use the “anchoring.” “For example, let’s say you are willing to pay $18,000 to $19,000 for a particular car. You go to a car dealership and see that the sticker price is $20,000, but then after some negotiating the sales person offers to sell it to you