In order to better your skills it is important to constantly learn and improve to be the best at your craft. Online marketing for businesses is an important skill to have in this age of social media. If done correctly online marketing can benefit the growth of a company and ultimately connect more to more consumers and improve profits. There are five articles that give great insight to producing the best online market for major companies and small businesses. In the article “The Essential, Step-By-Step Guide to Internet Marketing” by Pamela Vaughan, Vaughan discusses important steps to achieve at internet marketing. One step that I will remember for future reference is the optimization of your website. There are five ways to optimize your website and that includes having, page titles, Meta descriptions, headings, images, and URL structure.
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The first strategy is to drive traffic to the website. Some ways to drive traffic to you website are to submit your website to online directories and write guest posts for other blogs. These are great ideas use in order to introduce your site to unknown audiences who may become future consumers. Another strategy mention by the author was to build the leads of you websites by blogging, the author states that “Companies that blog generate 126% more leads than those that don’t.” (Meher), as mention before blogging can take your website to another level. The final strategy that I found to be useful was the importance of making the final sale. In order to generate sales for a website that offers products you have to offer more than just product content. Provide eBooks, whitepapers, and videos. When writing content it should be written as though you are talking to a friend, it should be personalized to make the audience feel
The first strategy is to drive traffic to the website. Some ways to drive traffic to you website are to submit your website to online directories and write guest posts for other blogs. These are great ideas use in order to introduce your site to unknown audiences who may become future consumers. Another strategy mention by the author was to build the leads of you websites by blogging, the author states that “Companies that blog generate 126% more leads than those that don’t.” (Meher), as mention before blogging can take your website to another level. The final strategy that I found to be useful was the importance of making the final sale. In order to generate sales for a website that offers products you have to offer more than just product content. Provide eBooks, whitepapers, and videos. When writing content it should be written as though you are talking to a friend, it should be personalized to make the audience feel