When comparing information presented in “ ref social science book ) ..... It can be claimed that the rise of affluence in a consumer society can be linked to the creation of both more waste and more recycling. This essay will first define Bauman’s concept of a consumer society, before examining the statistical data presented by The Office of National Statistics and Defra to evidence a rise in affluence and the correlation between higher living standards and the creation of both more waste and greater recycling .It will then conclude by looking at the role that behavioural economics has played in the reduction of waste ,looking particularly at the nudge theory and evidencing this as a factor in the increase of recycling. During the 1970’s
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I have then examined the ways in which behavioural science has developed strategies to effectively alter the ways in which people make decisions regarding recycling, focussing in particular on Thaler and Sunstein’s nudge theory , and the ways in which this has been employed by corporations and councils to increase the volume of waste being sent for recycling in the
I have then examined the ways in which behavioural science has developed strategies to effectively alter the ways in which people make decisions regarding recycling, focussing in particular on Thaler and Sunstein’s nudge theory , and the ways in which this has been employed by corporations and councils to increase the volume of waste being sent for recycling in the