Chapter Ten
Analyzing and Reporting Qualitative Research Qualitative data analysis has it is own nature which is different than the quantitative data. Qualitative and quantitative data are different in the process of both the analysis and interpretation. Mostly qualitative data is textual the goal of which is to deeply understand the relationships rather than just explaining. Qualitative data analysis is iterative and involves member checking asking experienced informants to assure the accuracy of the data collected, unlike the quantitative data analysis which is mainly led by the researcher. Also, qualitative data analysis is inductive which means that the elements of the reports are defined according to the data collected and not …show more content…
It is essential because it help reduces the data by summarizing the wide iterative data collected in the quantitative analysis. It can be done using diagrams, tables or figures. The third step is conclusion and verification. The phase of verification involves the use of the negative case analysis to ensure the validity and reliability of the research and the data collected. Credibility is checked through emic validity, which makes sure that the analysis in the reports matches with the people included, and the cross researcher reliability, which checks the similarity of images and texts done by different researchers. Triangulation and peer review are among the methods used to guarantee credibility of the data collected in quantitative research. Writing a qualitative research report consists of introduction, which states the objectives and the methodology used in the research. It also consists of the analysis of the findings making sure they are persuasive. In the conclusion, the researcher provide the client with the data needed to answer his marketing research …show more content…
Data preparation includes data validation, data editing and coding, and data entry and data tabulation. Data validation ensures that the data collected is credible and reliable. It ensures that fraud did not occur in the data collection process, screening was applied in order to ensure that the eligible respondents were interviewed, the necessary applicable procedure were applied, making sure that all the questionnaire questioned were answered by the respondent so as to ensure the completeness of the research and to ensure that respondents were treated in an appropriate way and with
Analyzing and Reporting Qualitative Research Qualitative data analysis has it is own nature which is different than the quantitative data. Qualitative and quantitative data are different in the process of both the analysis and interpretation. Mostly qualitative data is textual the goal of which is to deeply understand the relationships rather than just explaining. Qualitative data analysis is iterative and involves member checking asking experienced informants to assure the accuracy of the data collected, unlike the quantitative data analysis which is mainly led by the researcher. Also, qualitative data analysis is inductive which means that the elements of the reports are defined according to the data collected and not …show more content…
It is essential because it help reduces the data by summarizing the wide iterative data collected in the quantitative analysis. It can be done using diagrams, tables or figures. The third step is conclusion and verification. The phase of verification involves the use of the negative case analysis to ensure the validity and reliability of the research and the data collected. Credibility is checked through emic validity, which makes sure that the analysis in the reports matches with the people included, and the cross researcher reliability, which checks the similarity of images and texts done by different researchers. Triangulation and peer review are among the methods used to guarantee credibility of the data collected in quantitative research. Writing a qualitative research report consists of introduction, which states the objectives and the methodology used in the research. It also consists of the analysis of the findings making sure they are persuasive. In the conclusion, the researcher provide the client with the data needed to answer his marketing research …show more content…
Data preparation includes data validation, data editing and coding, and data entry and data tabulation. Data validation ensures that the data collected is credible and reliable. It ensures that fraud did not occur in the data collection process, screening was applied in order to ensure that the eligible respondents were interviewed, the necessary applicable procedure were applied, making sure that all the questionnaire questioned were answered by the respondent so as to ensure the completeness of the research and to ensure that respondents were treated in an appropriate way and with