Analysis: The Ultimate Attraction Of Stripping Women

The Primary Source that I have chosen is a 2002 car advertisement from the German company BMW. This photo shows an undressed man lying on top of an undressed woman in bed. A BMW magazine showing a red car covers the women’s face. The portrayal of the men and women suggest that they are having an intercourse. The slogan “the ultimate attraction” is written in small clear white writing and is situated in the centre of the picture and stands between the men and the women. The slogan blends very well with the setting, especially the white sheets of the bed. Another important detail regarding this picture is the hand position of the men and women. Both of the women hands are around the men’s neck, whereas the man’s hands are on the side in order to allow him to have a good view of the magazine. We can also see the logo of the German company and some writing on the top …show more content…
The Ultimate attraction is not between the man and the woman but instead the man and the car, because of the car magazine that covers the girl face. The man is looking at the car not the women, which allows us to assume that the man is in love with the car. This picture shows that the women is stripped away from her own identity just like the title suggest it “Stripping Women”. Her face being completely hidden by the magazine makes her look de-faced, unwanted and implies that an object can replace any women. This highlights the de-humanization of the woman and it’s “objectification”. This is a very good example of the typical type of women identity that advertisements are trying to create nowadays. Showing the women accepting the magazine on her face shows that she is accepting her fate, that she is passive and cannot (doesn’t?) want to fight for her own values. She is nothing more than an unidentified object being abused