Abstract
XXL Magazine is among the most successful magazine publications in the modern age. With the life of print media deteriorating, XXL has somehow kept pace with the demands of a microwave society. They have been able to maintain relevancy even with the current dominance of social media. Those who publish XXL Magazine have displayed their ability conform to contemporary ideas, while maintaining their original authenticity. Delving deeply into the pages of the publication will allow one to discover the fruits of XXL’s success. First, the forgers of the periodical carved out at market and lane belonging solely to them. On the backs of other publications before them, XXL was able to provide a sophisticated view of hip hop that prior magazines …show more content…
They want to provide a more mature, real, and intelligent look at the world of hip hop. (Youngman, 2014) Targeting mostly African American males, XXL focuses on the music and lifestyle that are at the center of the Hip Hop culture. (Appleby-Mason, 2014)They appeal to their audience through newsworthy material and continuous cycle of trendsetting ideals.
Through the eyes of editors both former and current, one is able to see the visionary process by which XXL approaches every topic. Analysis of the publication shows that every editor attempts to frame their writings to pertain not only to a specific subject, but how that subject fits in the world around it. All the while it performs a balancing act of sorts with maintaining its original voice and the thoughts of today.
How XXL Stands …show more content…
XXL Freshman focuses on the top ten artists who are on the rise. (Youngman, 2014)They showcase rappers who are not yet well known, but have started to create a buzz among their peers. Not only has the issue given many starving artists their first taste of fame, but is has also launched the careers of many of today’s most popular hip hop icons. (Youngman, 2014) Giving fresh talent the opportunity to grace the cover of the magazine is one of the many approaches used brilliantly by XXL to remain relevant in the hip hop community. While previous periodicals heavily zeroed in on established musicians, XXL broadens its coverage to emerging stars. (Youngman, 2014) The XXL Freshman Class cover has become a writ of passage for a new artist which further catapults the publication in to a boundary of its
XXL Magazine is among the most successful magazine publications in the modern age. With the life of print media deteriorating, XXL has somehow kept pace with the demands of a microwave society. They have been able to maintain relevancy even with the current dominance of social media. Those who publish XXL Magazine have displayed their ability conform to contemporary ideas, while maintaining their original authenticity. Delving deeply into the pages of the publication will allow one to discover the fruits of XXL’s success. First, the forgers of the periodical carved out at market and lane belonging solely to them. On the backs of other publications before them, XXL was able to provide a sophisticated view of hip hop that prior magazines …show more content…
They want to provide a more mature, real, and intelligent look at the world of hip hop. (Youngman, 2014) Targeting mostly African American males, XXL focuses on the music and lifestyle that are at the center of the Hip Hop culture. (Appleby-Mason, 2014)They appeal to their audience through newsworthy material and continuous cycle of trendsetting ideals.
Through the eyes of editors both former and current, one is able to see the visionary process by which XXL approaches every topic. Analysis of the publication shows that every editor attempts to frame their writings to pertain not only to a specific subject, but how that subject fits in the world around it. All the while it performs a balancing act of sorts with maintaining its original voice and the thoughts of today.
How XXL Stands …show more content…
XXL Freshman focuses on the top ten artists who are on the rise. (Youngman, 2014)They showcase rappers who are not yet well known, but have started to create a buzz among their peers. Not only has the issue given many starving artists their first taste of fame, but is has also launched the careers of many of today’s most popular hip hop icons. (Youngman, 2014) Giving fresh talent the opportunity to grace the cover of the magazine is one of the many approaches used brilliantly by XXL to remain relevant in the hip hop community. While previous periodicals heavily zeroed in on established musicians, XXL broadens its coverage to emerging stars. (Youngman, 2014) The XXL Freshman Class cover has become a writ of passage for a new artist which further catapults the publication in to a boundary of its