Right now Beats by Dr Dre currently sell two types of corded earphones. The difference being the style and how they attach and fit into/onto your ear. The two types of earphones are one, the bud that goes directly into your ear, and two, the buds that go in your ear with a wrap around piece to fit snug and tight. Our wireless set of earphones that we are introducing will be very similar if not mirroring these earphones but will be wireless. Because of this decision, we already know that consumers like and purchase the traditional earphones because the company has been so successful with …show more content…
All states and areas can carry them which is a big plus for a successful product. Our new product will be added to a previously acknowledged brand which means the product will be sold in the same stores that are currently selling Beats by Dre products. This new line will be sold alongside other Beats products in business’ such as Best Buy, Target, and Walmart. There will also be the option to purchase these products online on the Beats by Dre website directly. This will allow the spread of e-commerce with our product, since it is growing so vastly for