Threat of new entrants Medium Presence of competition several established coffee brands (Blenz, Tim Hortons, Starbucks)
2. Completive Rivalry: Starbucks coffee, Tim Hortons.
1) Competitor Advantage
Large-scale chain stores
Operating experience
Management theory and technology are relatively mature
Brand name
There are a number of loyal customers
2) Competitor Disadvantage
With burden as the brand, the price is relatively high
fixed customer; reaching out to potential customers relatively narrow
fixed operating range
The lack of flexibility (
3) potential