Results and Discussion
Not only Hong Kong acts as a significant linkage between Mainland China’s outbound tourism market and in other Asia countries, but also Hong Kong has a unique outbound tourism market of it own. According to the report republished by UNWTO in 2010, Hong Kong ranked as the 4th largest outbound tourism market in Asia and 14th in the world regarding international tourism expenditure. (Export.gov) Also, Hong Kong has about 85.3 million outbound tourists in 2012 as well as a steady increase of departures from 2009 to 2012. (The World Bank)
Analysis of Travel Difference by Gender
Due to the study findings of 8 interviewees, their travel characteristics are different in terms of gender. Male interviewees seek for different cultural …show more content…
Travelers with different educational backgrounds also perform diversely in travelling. These two demographic factors will be used together to analyze the differences of travel behavior as they are interrelated due to the findings of previous studies. Sangpikul (2008) in a research proved that educational level of senior travelers was positively related to their intensions to travel. Senior travelers with higher educational level are more likely to travel than those who are less-educated. They treat novelty and knowledge-seeking as more important push factors for travelling. Education level is closely associated with income, these two elements influence travelers on choosing whether nearby or farther destinations. Tourists who have higher level of education background and disposable income prefer travelling farther away from home. (Zimmer, Brayley & Searle, 1995) Respondents with higher monthly income (more than HK$15,000) and higher educational level (Undergraduate or Postgraduate) chose relatively farther destinations such as Qingdao, Japan and other Southeast Asia places. They are eager to learn and experience locals’ way of life. Conversely, respondents with lower monthly income (less than HK$15,000) and lower educational level (high and primary school) travelled to nearby destinations including Macau, Guilin and Taipei. These destinations provide high level of cultural and environmental similarities like home, they allow tourists to be easily
Not only Hong Kong acts as a significant linkage between Mainland China’s outbound tourism market and in other Asia countries, but also Hong Kong has a unique outbound tourism market of it own. According to the report republished by UNWTO in 2010, Hong Kong ranked as the 4th largest outbound tourism market in Asia and 14th in the world regarding international tourism expenditure. (Export.gov) Also, Hong Kong has about 85.3 million outbound tourists in 2012 as well as a steady increase of departures from 2009 to 2012. (The World Bank)
Analysis of Travel Difference by Gender
Due to the study findings of 8 interviewees, their travel characteristics are different in terms of gender. Male interviewees seek for different cultural …show more content…
Travelers with different educational backgrounds also perform diversely in travelling. These two demographic factors will be used together to analyze the differences of travel behavior as they are interrelated due to the findings of previous studies. Sangpikul (2008) in a research proved that educational level of senior travelers was positively related to their intensions to travel. Senior travelers with higher educational level are more likely to travel than those who are less-educated. They treat novelty and knowledge-seeking as more important push factors for travelling. Education level is closely associated with income, these two elements influence travelers on choosing whether nearby or farther destinations. Tourists who have higher level of education background and disposable income prefer travelling farther away from home. (Zimmer, Brayley & Searle, 1995) Respondents with higher monthly income (more than HK$15,000) and higher educational level (Undergraduate or Postgraduate) chose relatively farther destinations such as Qingdao, Japan and other Southeast Asia places. They are eager to learn and experience locals’ way of life. Conversely, respondents with lower monthly income (less than HK$15,000) and lower educational level (high and primary school) travelled to nearby destinations including Macau, Guilin and Taipei. These destinations provide high level of cultural and environmental similarities like home, they allow tourists to be easily