Description of the Company
Tim Horton’s Mission Statement:
“Our mission, in partnership with every Franchisee and Team Member, is to be the industry leader through commitment to excellence in people, product quality, value, cleanliness, Guest service, and community leadership.” (Tim Horton’s, Para 1, 2014)
Tim Horton’s Mission describes the value of creating a positive relationship with their team, so they can create great value and bring happiness and leadership to the community. with the sales over the previous years (Tim Horton’s, page 4, 2014/2015).
Tim Horton’s sales have fallen by approximately 300 million from 2014-2015 from $6.6 Billion to $6.3 Billion, this does not mean they are failing. Tim Horton’s fall in sales can be blamed …show more content…
This consumer does not have much time to make breakfast and also does not have a large amount of disposable income. The Maple pancakes will appeal to this customer because they are low priced ($2-3) and can be paired with a coffee for discount,that he drinks every morning. Since he travels to urban areas for work, the mini size of the product will be easily eaten while traveling.
The second consumer target market is the Hockey Dad/Mom. This consumer profile spends their off-time taking their kids to and watching hockey practice and games. Tim Horton’s Maple pancakes will appeal to this consumer market because it maintains a part of Canadian culture. Tim Horton’s also has many charities that give less privileged children an opportunity to play sports, for example the Tim Horton’s minor league programs, which support 300,000 children to play different sports like hockey, lacrosse, and soccer, this target market will appreciate this (Tim Horton’s,Sports,2016).
Market Definition and Overview
Industry …show more content…
CEO of Tim Horton’s Marc Caira said in regards to how to increase profits in restaurants “In order to accomplish this goal, we first need the right menu items.” (CBC, para 4, 2014). With the addition of maple pancakes paired with a side drink, Tim Horton’s can take a large portion of their same target consumer groups who might only buy a $1 bagel with their coffee, have them buy a slightly more expensive pancake, which does not cost much more to sell, to gain a higher profit
Tim Horton’s Mission Statement:
“Our mission, in partnership with every Franchisee and Team Member, is to be the industry leader through commitment to excellence in people, product quality, value, cleanliness, Guest service, and community leadership.” (Tim Horton’s, Para 1, 2014)
Tim Horton’s Mission describes the value of creating a positive relationship with their team, so they can create great value and bring happiness and leadership to the community. with the sales over the previous years (Tim Horton’s, page 4, 2014/2015).
Tim Horton’s sales have fallen by approximately 300 million from 2014-2015 from $6.6 Billion to $6.3 Billion, this does not mean they are failing. Tim Horton’s fall in sales can be blamed …show more content…
This consumer does not have much time to make breakfast and also does not have a large amount of disposable income. The Maple pancakes will appeal to this customer because they are low priced ($2-3) and can be paired with a coffee for discount,that he drinks every morning. Since he travels to urban areas for work, the mini size of the product will be easily eaten while traveling.
The second consumer target market is the Hockey Dad/Mom. This consumer profile spends their off-time taking their kids to and watching hockey practice and games. Tim Horton’s Maple pancakes will appeal to this consumer market because it maintains a part of Canadian culture. Tim Horton’s also has many charities that give less privileged children an opportunity to play sports, for example the Tim Horton’s minor league programs, which support 300,000 children to play different sports like hockey, lacrosse, and soccer, this target market will appreciate this (Tim Horton’s,Sports,2016).
Market Definition and Overview
Industry …show more content…
CEO of Tim Horton’s Marc Caira said in regards to how to increase profits in restaurants “In order to accomplish this goal, we first need the right menu items.” (CBC, para 4, 2014). With the addition of maple pancakes paired with a side drink, Tim Horton’s can take a large portion of their same target consumer groups who might only buy a $1 bagel with their coffee, have them buy a slightly more expensive pancake, which does not cost much more to sell, to gain a higher profit