The Zigarelli 5: Persuaded to Persuade
Stewarding donorship is hard work. Countless hours are spent researching, developing relationships, and considering next steps. Oftentimes the investment, energy, resources of time, finances, and human capital produce little to no result. Nevertheless, the challenges of donor development does not minimize the importance of the work itself and the tremendous satisfaction that can be gained. This body of thought will explore 5 of Zigarelli's 15 Biblical Principles of Persuasion in an attempt to discover how the implementation of the principles selected can be employed in an approach to the effective transformation of donors. At this juncture it may be important to outline Zigarelli’s definition of influence …show more content…
As a result conversations about financial matters to the degree necessary to ensure financial health and maturity are sadly missing from congregational discourse. In contrast to the understanding of money as secular the church must reclaim the spirituality of giving and the idea of money as an integral part of the spiritual life of the believer and the church at large.
A part of reclaiming the spiritual aspect of giving and stewardship involves the discipline of prayer. As Christian Stewardship officers we have a responsibility to seek God’s guidance, wisdom, and insight on all matters including those related to fundraising activities. I would implement Zigarelli’s Prayer Principle of Persuasion by, organizing prayer cells to pray for the stewardship project itself, the potential donors, and the stewardship officers engaged in the work. All too often the work of stewardship begins without a clearly outlined God breathed agenda.
Knowing your audience is a critical part of transforming donors. Demographic research creates an awareness of culture, age, ethnicity socioeconomic background, customs, and behaviors. An awareness of these factors are certainly beneficial to the development process. I would conduct a demographic survey in hopes of capturing as much information as …show more content…
Building solid, lasting relationships are essential to donor transformation. The stewardship officer has to be willing to be vulnerable. This requires sharing authentically with potential donors. There is a dynamic shift that takes place when individuals galvanize around commonalities. In order to use this principle effectively stewardship officers have to perfect the art of listening. It is by listening intently that we discover donors hearts, uncover their philosophical positions on giving, and finally identify the essence of the donors
Stewarding donorship is hard work. Countless hours are spent researching, developing relationships, and considering next steps. Oftentimes the investment, energy, resources of time, finances, and human capital produce little to no result. Nevertheless, the challenges of donor development does not minimize the importance of the work itself and the tremendous satisfaction that can be gained. This body of thought will explore 5 of Zigarelli's 15 Biblical Principles of Persuasion in an attempt to discover how the implementation of the principles selected can be employed in an approach to the effective transformation of donors. At this juncture it may be important to outline Zigarelli’s definition of influence …show more content…
As a result conversations about financial matters to the degree necessary to ensure financial health and maturity are sadly missing from congregational discourse. In contrast to the understanding of money as secular the church must reclaim the spirituality of giving and the idea of money as an integral part of the spiritual life of the believer and the church at large.
A part of reclaiming the spiritual aspect of giving and stewardship involves the discipline of prayer. As Christian Stewardship officers we have a responsibility to seek God’s guidance, wisdom, and insight on all matters including those related to fundraising activities. I would implement Zigarelli’s Prayer Principle of Persuasion by, organizing prayer cells to pray for the stewardship project itself, the potential donors, and the stewardship officers engaged in the work. All too often the work of stewardship begins without a clearly outlined God breathed agenda.
Knowing your audience is a critical part of transforming donors. Demographic research creates an awareness of culture, age, ethnicity socioeconomic background, customs, and behaviors. An awareness of these factors are certainly beneficial to the development process. I would conduct a demographic survey in hopes of capturing as much information as …show more content…
Building solid, lasting relationships are essential to donor transformation. The stewardship officer has to be willing to be vulnerable. This requires sharing authentically with potential donors. There is a dynamic shift that takes place when individuals galvanize around commonalities. In order to use this principle effectively stewardship officers have to perfect the art of listening. It is by listening intently that we discover donors hearts, uncover their philosophical positions on giving, and finally identify the essence of the donors