This report analyses the communication activities of The Waterview Connection – a motorway section in west and central Auckland. The New Zealand Transport Agency (NZTA) has had to keep communication open and flowing between themselves and various publics.
Summary of communication activities
Firstly, NZTA had to identify key publics and inform them of the project. Residents and landowners within the vicinity were seen as integral to the project as their homes could be affected. On the day of the announcement of the project, these publics were contacted directly through door-knocking and personally delivered letters. As well as this, the wider public in the surrounding area were distributed with information and invited to attend information …show more content…
This shows the public information model at work. The public information model is described by Dozier (1990) as a one-way model where the information is distributed to the relevant publics. The brochure was created using this model as it included information on why the connection was necessary, why the chosen concept of a combined surface and tunnel is best, maps of the connection, as well as informing the public on information days and contact details if extra information was needed (Western ring route – Waterview connection, …show more content…
This feedback was sought after over an eleven week period – between May and July 2009 – including both the community and stakeholders as respondents. Questions included whether they were supportive of the project and what their concerns were. Suggestions were also taken as to ways to reduce effects of the project (Western ring route – Waterview connection, 2009). The use of the two-way asymmetrical model is seen here as concerns of stakeholders and wider publics are taken into account, however the communication is imbalanced. Stacks and Watson (2007) explain that within the two-way asymmetrical model the relationship is skewed towards one party. In this case, the relationship is tipped towards NZTA as while they asked for feedback on the project the input from the organisation was
Summary of communication activities
Firstly, NZTA had to identify key publics and inform them of the project. Residents and landowners within the vicinity were seen as integral to the project as their homes could be affected. On the day of the announcement of the project, these publics were contacted directly through door-knocking and personally delivered letters. As well as this, the wider public in the surrounding area were distributed with information and invited to attend information …show more content…
This shows the public information model at work. The public information model is described by Dozier (1990) as a one-way model where the information is distributed to the relevant publics. The brochure was created using this model as it included information on why the connection was necessary, why the chosen concept of a combined surface and tunnel is best, maps of the connection, as well as informing the public on information days and contact details if extra information was needed (Western ring route – Waterview connection, …show more content…
This feedback was sought after over an eleven week period – between May and July 2009 – including both the community and stakeholders as respondents. Questions included whether they were supportive of the project and what their concerns were. Suggestions were also taken as to ways to reduce effects of the project (Western ring route – Waterview connection, 2009). The use of the two-way asymmetrical model is seen here as concerns of stakeholders and wider publics are taken into account, however the communication is imbalanced. Stacks and Watson (2007) explain that within the two-way asymmetrical model the relationship is skewed towards one party. In this case, the relationship is tipped towards NZTA as while they asked for feedback on the project the input from the organisation was