In The Company Of Others: Video Analysis

My reaction to the video, cultural gaffe, was, I didn’t know some of these new concepts, but also I knew them all along. For example, I didn’t know the part of the brain that controls our gut feelings is called the reptilian. I knew that something in our brain controlled our gut feelings, but I just never knew what it was called. There are 2 concepts from chapter 6 of Rothwell’s book, In the Company of Others, that connect with the cultural gaffe video, these concepts being: acculturation, and value dimensions (Rothwell p71 & p58) Acculturation is when you adapt to another culture that is not your own culture. The video connects with acculturation by showing that you should stop your first reaction and prepare yourself for what might happen …show more content…
(Rothwell p58). The video connects to this concept by explaining in the western world things can be different from in India like holding hands, “This gesture might just mean that the two guys are friends…. If you are coming from of part of the world say the western part, where holding hands like this, would mean a little more than close friends” (LivingInstitute 2012). This shows the value dimensions of different cultures. Rothwell also mentions that culture shapes our brains to perceive the world in different ways which can cause the value dimensions of different cultures. (Rothwell …show more content…
(Rothwell p66). Ethnocentrism is when you see your own culture as the best of the best and see others cultures as irrelevant. Rothwell explains in his book that ethnocentrism can vary in different cultures and people, also that ethnocentrism is a learned belief. There were several times where I have forgotten that I have had other cultures around me and what I find to be appropriate may not be appropriate to them. I may not have realized that I was being ethnocentric, but I should have the thought that not everyone is the same as me in the back of my