Nike Commercial Analysis

When we see the traditional Nike commercial, we usually get the sense that it always tries to sell you something to you. But this one is different. It brings you through the day in a life of a championship skateboarder, named Paul Rodriguez. Nike made this commercial relateable to every skateboarder and other athletes as well. Through the use of visual appeals, elements of design, and relationship to others. Nike successfully reaches its intended audience and implies that being physically active
The Paul Rodriguez Nike commercial brings
Nike promotes physical activity by using one of the most elite skateboarder on this planet. Paul Rodriguez is a successful skateboarder that has recently opened his own company named Primitive Skateboards, Won both street league and the X Games gold medal in 2012, and is sponsored by both Target and At&t which is quite impressive since both of those companies don’t revolve around skateboarding. His devotion to Nike is his most successful sponsorship yet. Releasing over nine different models of shoes from the span of …show more content…
They use the song “it was a good day” by Ice Cube to set a tone of positivity in the video. The filmers don’t use any filters in the commercial to make the image look as natural as possible. They do slow down some of tricks to make them look more dramatic. Having the skateboarder in the air longer makes the trick look that much harder. When Paul does that huge stair set in front of the police, they slow it down so the viewer can processes the difficulty of the trick he just did. Sometimes people tends to overlook the trick and not appreciate how long it probably took to make that shot. Paul has worked on video shoots in the past that took a whole day and he still wasn’t able to land the trick.There is always constant stress involved because if you don’t make yourself stand out from others, the companies won’t want to pay