The Sales and Marketing Director for Sea Treasures has concluded that change is required to ensure the company’s short-term and long-term future success, due to significant decreases in customer sales. There are numerous considerations that should be addressed during this change; the first one that will be broached is the types of change and the models of change that will be utilized. The first change will be a short-term change that will be conducted using Kotter’s eight-step approach model (Weiss, 2016). This process will be implemented over a period of approximately six months. Following this short-term change, the long-term and large-scale change will be implemented by using the organizational life-cycle model. The subsequent paragraphs will highlight the justification for these changes and reveal the probable impacts on employees, managers, and executives here at Sea Treasures throughout the short and long-term transition.
Kotter’s eight-step model is a process for planned organizational change that …show more content…
The analyzed strengths revealed half a century worth of experience, loyal employees, and a large inventory of aquarium decorator items. The weaknessess that were identified included a decreasing customer base, low numbers in sales, an overstocked supply of inventory that is costly to store, and no internet-based marketing or retail capacity. The opprotunities that have been noted are to create a website to sell the overstocked aquarium decorator items as a short-term resolution, then leverage the website to eventually further sales of the sealife, tropical fish, and sea turtles as a long-term solution. The threats that have been identified are competition, further diminishment of sales, reduction of employees, and a loss of profit, all of which may result Sea Treasures going out of business
Kotter’s eight-step model is a process for planned organizational change that …show more content…
The analyzed strengths revealed half a century worth of experience, loyal employees, and a large inventory of aquarium decorator items. The weaknessess that were identified included a decreasing customer base, low numbers in sales, an overstocked supply of inventory that is costly to store, and no internet-based marketing or retail capacity. The opprotunities that have been noted are to create a website to sell the overstocked aquarium decorator items as a short-term resolution, then leverage the website to eventually further sales of the sealife, tropical fish, and sea turtles as a long-term solution. The threats that have been identified are competition, further diminishment of sales, reduction of employees, and a loss of profit, all of which may result Sea Treasures going out of business