British Petroleum took a massive hit to public image, brand name, and to the overall prosperity of the company, following the oil spill that occurred on April 20, 2010. The spill occurred in the Gulf of Mexico near the Mississippi River Delta, at the Deepwater Horizon Oil Facility (Deepwater Horizon Oil Spill). Since this horrific incident, which basically crippled the company, they have been employing numerous tactics to try to recover from it. There are two categories in which one can place the recovery of British Petroleum. Those categories are necessary actions and complementary actions. The necessary actions are the things in which the company is personally responsible and required to do after the oil spill. Such things include cleanup
…show more content…
They have committed themselves to more cautious and clean methods. The organization website claims to stress safety through “repetitive training” and a “comfortable working environment.” They have made a commitment to energy security and environment, through making projections about future energy and the environment. BP invests in new technology to more safely, efficiently and sustainably develop and provide energy. ( BP U.S.). Various other acts have been taken. For example, the BP website claims they have donated roughly $300,000 to education programs for women and minority races. They have continued their commitment and support of, of STEM (science, technology, engineering, math) education, veteran foundations, olympic and paralympic foundations, and many other various foundations and groups nationwide. This is part of their attempt to gain the trust and respect of the citizens of the U.S. back, as well as recover their once good reputation. BP has also continued to make major donations and give massive amounts of support to the communities in which their workers live. All of these tactics have been put into place, but they prove to be somewhat ineffective, which gives way to the assumption that BP will never fully recover from this …show more content…
Specifically, they have made technological strides in the area of oil refining ( BP U.S.). The BP site details some of their specific technologies in use stating, “we use phased array ultrasonic testing to confirm the safety and soundness of piping systems and pressure vessels”. The site goes on to explain, “This allows BP to explore for interior corrosion and other damages, while also assuring weld quality”. BP has also begun to make use of drones, which are useful for detecting the “warning signs” of a “safety risk” (BP U.S.). The company now has employees that, “remotely monitor 14 BP-operated U.S. wind farms, harnessing innovative technologies to identify and remedy potential issues” (BP U.S.). Along with increase training and enhanced, cutting edge training facilities, all of these aforementioned technologies play a role in the safety aspect of BP. Due to the decreasing price of oil, the company has also employed various new digital technologies aimed at cutting costs and expenditures and running BP’s operations more efficiently and less economically straining. Technology plays an extremely important, versatile role in the extraction and refining of oil. BP is attempting to make this a safer, more efficient, less environmentally harmful process through the use of technology (5 Trends in Oil & Gas Technology, and Why
They have committed themselves to more cautious and clean methods. The organization website claims to stress safety through “repetitive training” and a “comfortable working environment.” They have made a commitment to energy security and environment, through making projections about future energy and the environment. BP invests in new technology to more safely, efficiently and sustainably develop and provide energy. ( BP U.S.). Various other acts have been taken. For example, the BP website claims they have donated roughly $300,000 to education programs for women and minority races. They have continued their commitment and support of, of STEM (science, technology, engineering, math) education, veteran foundations, olympic and paralympic foundations, and many other various foundations and groups nationwide. This is part of their attempt to gain the trust and respect of the citizens of the U.S. back, as well as recover their once good reputation. BP has also continued to make major donations and give massive amounts of support to the communities in which their workers live. All of these tactics have been put into place, but they prove to be somewhat ineffective, which gives way to the assumption that BP will never fully recover from this …show more content…
Specifically, they have made technological strides in the area of oil refining ( BP U.S.). The BP site details some of their specific technologies in use stating, “we use phased array ultrasonic testing to confirm the safety and soundness of piping systems and pressure vessels”. The site goes on to explain, “This allows BP to explore for interior corrosion and other damages, while also assuring weld quality”. BP has also begun to make use of drones, which are useful for detecting the “warning signs” of a “safety risk” (BP U.S.). The company now has employees that, “remotely monitor 14 BP-operated U.S. wind farms, harnessing innovative technologies to identify and remedy potential issues” (BP U.S.). Along with increase training and enhanced, cutting edge training facilities, all of these aforementioned technologies play a role in the safety aspect of BP. Due to the decreasing price of oil, the company has also employed various new digital technologies aimed at cutting costs and expenditures and running BP’s operations more efficiently and less economically straining. Technology plays an extremely important, versatile role in the extraction and refining of oil. BP is attempting to make this a safer, more efficient, less environmentally harmful process through the use of technology (5 Trends in Oil & Gas Technology, and Why