1. Retrenchment Strategy
Philips Electronics, a global leader in electronics in roughly 150 countries and operates four business segments: Consumer Electronics, Medical Systems, Lighting, and Domestic Appliances and Personal Care implemented the retrenchment strategy in 2012. A retrenchment strategy occurs when an organization regroups through cost and asset reduction to reverse declining sales. Philips Electronics implemented the retrenchment strategy by cutting about 2,200 jobs from the company’s lighting and healthcare division. Philips Electronics decided to choose this type of strategy to help reduce the effect of the tough macro-economic conditions and high pension cost. In 2013 after the strategy was implemented Philips Electronics …show more content…
4. Market Penetration
Heinz, an American food processing company known for its ketchup but also market a selection of other great tasting table products used the Market Penetration strategy.
Market Penetration involves focusing on selling your existing products or services into your existing markets to gain a higher market share. Heinz implemented the strategy to focus on increasing its sales of existing products to their existing customer groups by adjusting the promotion part of their marketing mix. In October 2014, they launched a £1.2 million campaign to help increase their sales and customer awareness.
Heinz implemented this strategy because it was facing the challenge to maintain its leadership through the worst recession with a portfolio of premium products.
The outcome of Heinz implementing the Market Penetration strategy was successful; it had many customers reflecting on their childhood memory with Heinz.
5. Divestiture Strategy
Johnson & Johnson, an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer utilized the Divestiture strategy in …show more content…
Acquisition Strategy
In October 12th 2013 Dell Inc, an American privately owned multinational computer technology company that develops, sells, repairs, and supports computers and related products and services utilized the Acquisition Strategy. An acquisition occurs when a large organization purchases or acquires a smaller firm or vice versa. Dell Inc and EMC Corporation signed a definitive agreement under which Dell will acquire EMC Corporation for $67 billion. Dell chose to implement this strategy for that it will be able to leverage EMC’s dominance in storage devices amid intensifying competition. It will also help the Dell Inc broaden its product lineup and raise its profile in data centers. The Acquisition between Dell Inc and EMC Corporation was successful
10. Merger
Anil Ambani-led Reliance Communications (RCom) and Sistema Shyam Teleservices’ (SSTL), a mobile phone company utilized a Merger strategy. A merger occurs when two organizations of about equal size come together to form one enterprise. In November 2015, the Reliance Communications (RCom) merger with Sistema Shyam Teleservices (SSTL) to form a new company called MTS
Philips Electronics, a global leader in electronics in roughly 150 countries and operates four business segments: Consumer Electronics, Medical Systems, Lighting, and Domestic Appliances and Personal Care implemented the retrenchment strategy in 2012. A retrenchment strategy occurs when an organization regroups through cost and asset reduction to reverse declining sales. Philips Electronics implemented the retrenchment strategy by cutting about 2,200 jobs from the company’s lighting and healthcare division. Philips Electronics decided to choose this type of strategy to help reduce the effect of the tough macro-economic conditions and high pension cost. In 2013 after the strategy was implemented Philips Electronics …show more content…
4. Market Penetration
Heinz, an American food processing company known for its ketchup but also market a selection of other great tasting table products used the Market Penetration strategy.
Market Penetration involves focusing on selling your existing products or services into your existing markets to gain a higher market share. Heinz implemented the strategy to focus on increasing its sales of existing products to their existing customer groups by adjusting the promotion part of their marketing mix. In October 2014, they launched a £1.2 million campaign to help increase their sales and customer awareness.
Heinz implemented this strategy because it was facing the challenge to maintain its leadership through the worst recession with a portfolio of premium products.
The outcome of Heinz implementing the Market Penetration strategy was successful; it had many customers reflecting on their childhood memory with Heinz.
5. Divestiture Strategy
Johnson & Johnson, an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer utilized the Divestiture strategy in …show more content…
Acquisition Strategy
In October 12th 2013 Dell Inc, an American privately owned multinational computer technology company that develops, sells, repairs, and supports computers and related products and services utilized the Acquisition Strategy. An acquisition occurs when a large organization purchases or acquires a smaller firm or vice versa. Dell Inc and EMC Corporation signed a definitive agreement under which Dell will acquire EMC Corporation for $67 billion. Dell chose to implement this strategy for that it will be able to leverage EMC’s dominance in storage devices amid intensifying competition. It will also help the Dell Inc broaden its product lineup and raise its profile in data centers. The Acquisition between Dell Inc and EMC Corporation was successful
10. Merger
Anil Ambani-led Reliance Communications (RCom) and Sistema Shyam Teleservices’ (SSTL), a mobile phone company utilized a Merger strategy. A merger occurs when two organizations of about equal size come together to form one enterprise. In November 2015, the Reliance Communications (RCom) merger with Sistema Shyam Teleservices (SSTL) to form a new company called MTS