The colors shown on the poster are White, Grey, and Black based on the colors applied on the poster it can already tell the audience that it will not be a very fun movie to watch. With all the colors the poster has it already gives a sign that the movie will be about something evil. All three colors have different meanings. According to Brad Reagan, claims “White represents purity and innocence.”. Reagan’s point is that the color white means morality, not a hurtful color . Reagan himself writes, “Black The opposite of white: It is not a good background for printing, and it sometimes conveys dark and negative qualities. But it also symbolizes strength and reliability and "can speak with authority and power,"”. In other words, Reagan believes that the color black demonstrates something bad and it is known as a powerful color. While on the other hand gray means calmness. All the three colors meanings are shown on the movie poster. The house shown is white meaning people who live in it now are innocent people, while the shadow is black representing the evil dark presence roaming around the house. Puig explains, “Soon after moving in, the family experiences decidedly unhealthy goings-on. Things literally go bump in the night.” Puig’s point is that the dark presence as seen on the shadow appears at night time. The effect …show more content…
This movie poster starts off with a tagline that says “From the Director Of Saw and Insidious” what that is supposed to mean is that the movie came out after those two movies and all three movies are similar but different in their own ways to one another. What follows up is the Title of the movie in big bold letters. Underneath the title it allows the audience to know that the film is based on a true story and it is not made up. The placement of the tagline, title, and the statement that is based on a true story is located on the very top. It is placed on the very top so it allows viewers to see the rest of the movie poster and not just that part of the poster. What follows up is the house in the very far center with bushes next to the house. Lastly, the tree is in the front right corner with a rope on it hanging and the dark presence shadow is underneath the tree. The effect of the spatial order is important because it is showing the viewers the order of the poster from the top to the bottom allowing viewers to see every detail