Analysis Of The Movie ' The Air Tonight ' By Phil Collins Essay

1010 Words Nov 9th, 2016 5 Pages
The commercial is commissioned by Cadbury selling their Dairy Milk chocolate that goes for a length of 60 seconds. The commercial features a gorilla that appears to have a delightful and happy expression during the advert playing a famous drum solo “In the Air Tonight” by Phil Collins. The commercial is shot in a recording studio with a purple background which reinforces the brand Cadbury throughout the advert.

The selling tactic that is used is humorous because a gorilla playing a drum kit does not happen in reality. It is effective to the chocolate bar because it 's makes the commercial more memorable and people pay more attention to humorous adverts rather than serious ones. The target audience for Cadburys advert does not appeal to a specific race or gender and appeals to the age range from kids to adults. The the humour appeals to more the children and the famous song appeals to the adults. The song “In the Air Tonight” was released in 1981 so it is likely to attract audiences aged 45+. The target audience is of any economic class but is less likely to appeal to an upper class person’s sense of humour. The commercial uses the the transfer persuasive technique (using good feelings, ideas or looks is transferred to the customer) to manipulate the consumers to buy the Dairy Milk Chocolate. The gorilla is playing the drums with extreme enthusiasm and energy that is having a delightful experience attracting the attention of anyone who wishes to consume the product is able…

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