1.1 Elements of marketing
There are various elements which is used in Tucson textile
“Marketing is defined as the activity, set of institution and processes for creating, communicating, delivering and exchanging offerings that have value for customers and society at large” (Termpaperwarehouse.com)
First you should analyze the market by doing researches of the consumer needs and wants and define the market of Tucson textile
Needs are the basic requirements of human and the state of felt deprivation including social, physical and individual needs. E.g. Food, Clothing, Shelter.
Wants are the ways and means of satisfying these needs and which is formed by the culture and individual personality. Different approaches could be adopted to select …show more content…
The micro environment is the internal environment of an organization. The main factor is that the market environment which includes of all aspects of a market which affect the textiles relationship with its customers and the pattern of competition and it is the totally of people and other connected groups of people that are very close to textile business.
Micro environmental forces are those that are different and individual such as customers, employees, suppliers, competitors and media
The micro environment of Tucson textile is based on the concept of the PORTER’S five forces where it is created for evaluating and assessing the competitive strength and position of the Tucson textile. These five forces help to recognize where power lies in a business situation. Many organizations as Tucson textile use these forces to understand whether new product or services are profitable and also it helps to identify the areas of strength, to improve weaknesses and to avoid mistakes.
Macro environment analysis (PESTELE)
Figure 2 …show more content…
The cultural values are shared between people in a society and the society has different impacts on one behavior depending on different groups to which they belong. Every individual also has their own effects differing from gender, age or the process of learning, motivating memorizing those factors affect the consumer buying decision so they should be considered. The buyers themselves are the decision makers and the important factor in the consumer market. So when Tucson textile introducing the casual wear .it is important for the marketing to take into consideration all these factors which will help them to develop the product and its quality and to fully satisfy customers which eventually direct to increase in the
There are various elements which is used in Tucson textile
“Marketing is defined as the activity, set of institution and processes for creating, communicating, delivering and exchanging offerings that have value for customers and society at large” (Termpaperwarehouse.com)
First you should analyze the market by doing researches of the consumer needs and wants and define the market of Tucson textile
Needs are the basic requirements of human and the state of felt deprivation including social, physical and individual needs. E.g. Food, Clothing, Shelter.
Wants are the ways and means of satisfying these needs and which is formed by the culture and individual personality. Different approaches could be adopted to select …show more content…
The micro environment is the internal environment of an organization. The main factor is that the market environment which includes of all aspects of a market which affect the textiles relationship with its customers and the pattern of competition and it is the totally of people and other connected groups of people that are very close to textile business.
Micro environmental forces are those that are different and individual such as customers, employees, suppliers, competitors and media
The micro environment of Tucson textile is based on the concept of the PORTER’S five forces where it is created for evaluating and assessing the competitive strength and position of the Tucson textile. These five forces help to recognize where power lies in a business situation. Many organizations as Tucson textile use these forces to understand whether new product or services are profitable and also it helps to identify the areas of strength, to improve weaknesses and to avoid mistakes.
Macro environment analysis (PESTELE)
Figure 2 …show more content…
The cultural values are shared between people in a society and the society has different impacts on one behavior depending on different groups to which they belong. Every individual also has their own effects differing from gender, age or the process of learning, motivating memorizing those factors affect the consumer buying decision so they should be considered. The buyers themselves are the decision makers and the important factor in the consumer market. So when Tucson textile introducing the casual wear .it is important for the marketing to take into consideration all these factors which will help them to develop the product and its quality and to fully satisfy customers which eventually direct to increase in the