Feminism can be defined as the theory of the political, economic, and social equality of the sexes. HeForShe is an organization created by UN women that fights for this equality. Their mission statement expresses that they intend to “help people understand and support the idea of gender equality” (Our Mission) HeForShe fights for the equality of all men and women. The HeForShe movement is an example of how media can change the perception of gender roles.
It has the intention of “engaging men and boys as advocates and stakeholders, to break the silence, raise their voices and take action for the achievement of gender equality” (the HeForShe Action Kit). HeForShe depends as much on offline participation as it does on online participation. Tracking …show more content…
Their website displays the concept of activism through their visuals such as their and messages about the movement to assert their claim that men and women are equal. “Small Change: Why the Revolution Will Not Be Tweeted”, an article written by Malcolm Gladwell, argues that high risk activism and real change cannot be executed efficiently through the means of social media. But HeForShe sees social media as the vessel for change to bridge the gender inequality gap. Social media is propelling the campaign into the public spotlight. Although Gladwell states that social media is a form of “weak ties” he cannot deny that it's beneficial, “with Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.” (Gladwell, 2). The connection between the campaign’s online and offline life has also been intrinsic to its sustainability. HeForShe has coordinated with offices around the world to create real-world results, thus repeatedly keeping followers engaged and educated on progress. HeForShe influences women and men across the world, capturing a diverse audience that feels like they are finally being heard and united under the same conversation despite
It has the intention of “engaging men and boys as advocates and stakeholders, to break the silence, raise their voices and take action for the achievement of gender equality” (the HeForShe Action Kit). HeForShe depends as much on offline participation as it does on online participation. Tracking …show more content…
Their website displays the concept of activism through their visuals such as their and messages about the movement to assert their claim that men and women are equal. “Small Change: Why the Revolution Will Not Be Tweeted”, an article written by Malcolm Gladwell, argues that high risk activism and real change cannot be executed efficiently through the means of social media. But HeForShe sees social media as the vessel for change to bridge the gender inequality gap. Social media is propelling the campaign into the public spotlight. Although Gladwell states that social media is a form of “weak ties” he cannot deny that it's beneficial, “with Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.” (Gladwell, 2). The connection between the campaign’s online and offline life has also been intrinsic to its sustainability. HeForShe has coordinated with offices around the world to create real-world results, thus repeatedly keeping followers engaged and educated on progress. HeForShe influences women and men across the world, capturing a diverse audience that feels like they are finally being heard and united under the same conversation despite