Analysis Of The First Dollar General Store Essay examples

2070 Words Dec 6th, 2016 9 Pages
In many states and towns across the United States Dollar General is a household name. The first Dollar General store opened in Springfield, Ky. on June 1, 1955, as a wholesale business in Kentucky, to dispose of a large quantity of lingerie. Their concept was simple, no item in the store would cost more than one dollar. The idea became a huge success for J.L. Turner and his son Cal Turner Sr., other stores were quickly converted. By 1957, annual sales of Dollar General’s 29 stores were $5 million. J.L. passed away in 1964. Dollar General History (n.d.). Four years later, the company Cal Turner Jr. co-founded went public as Dollar General Corporation, posting annual sales of more than $40 million and net income in excess of $1.5 million. In 1977, Cal Turner Jr., the third generation Turner, succeeded his father as president of Dollar General. Cal Turner Jr. directed the company until his retirement in 2002. Today Dollar General is a leading discount retailer now have 13,000 stores in 43 states. The company remains true to their humble ethic of hard work and friendly customer service exemplified by the founding family.
The Dollar General Corporation chief executive officer Todd Vasos, and his team has hired the Davis Firm to conduct a SWOT Analysis on the Dollar General Corporation. We will assess the need for SWOT Analysis for the Dollar General Corporation along with an internal/external analysis. The Davis’s Firm, SWOT Analysis of the Dollar General Corporation…

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