Analysis of the Fashion Industry Essay

1309 Words Oct 20th, 2013 6 Pages
Fashion is one of the world’s most important creative industries. It has provided economic thought with a canonical example in theorizing about consumption and conformity. Social thinkers have long treated fashion as a window upon social class and social change. Cultural theorists have focused on fashion to reflect on symbolic meaning and social ideals. Fashion has also been seen to embody representative characteristics of modernity, and even of culture itself. Everyone wears clothing and inevitably participates in fashion to some degree. However, it would be an understatement to say that fashion influences just clothing; in fact, to be very precise fashion influences almost every aspect of our daily life. More often than not, Fashion …show more content…
It is relatively harder or more complicated to understand why a product of a fashion industry sells while others are not. Companies perform various efforts to enhance their selling capabilities. Conducting a marketing analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. Fashion marketing is based on the identification of market trends which are used to analyze, develop and configure related marketing strategies and promotional activities for fashion products. Fashion marketing is the application of a range of techniques and a business philosophy that centers upon the customer and potential customer of clothing and related products and services in order to meet the long term goals of the organization.The very nature

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