Rhetorical Analysis Of The Coca-Cola Commercial: Brotherly Love

In the Coca-Cola commercial “Brotherly Love” the audience is shown a young boy getting teased by his older brother all the time, whether he’s playing video games or at family dinner. One day the little brother is getting bullied while at school and the older brother comes to his defense and protects his little brother. After the threat of bullies has gone away, the older one promptly goes back to messing with him, but as he is walking away the little brother gives a small smile showing that even though his older brother may pester him, it is okay because of the love they share and the strong relationship they have. The commercial depicts what a normal sibling relationship looks like, while they may not always be loving and best friends, they …show more content…
This commercial sums up the dynamic between a pair of brothers perfectly by showing that a family does not have to be perfect and loving all the time to be happy and have a good relationship. The commercial was effective because it was relatable to most people, whether they have a brother or not, they have a relationship in their life that is similar to the one depicted, whether it be an Uncle, best friend, older sibling, or family friend. The producers created ethos when they showed a sibling relationship from a realistic point of view because they showed the audience that they understood how relationships work and have experience either as a sibling or being around siblings. In addition, pathos was the main appeal used in this advertisement because it appeals to people 's emotions, whether that be happy, sad, nostalgic, or loving. When we see the older brother messing with his little brother while playing video games, putting his things above his reach, kicking him underneath the table, or leaving him in the rain without an umbrella there are many younger siblings who can remember their older brothers doing those exact same things to them when they were younger so they feel a wave of nostalgia, love, and happiness because they are remembering the experiences that made them who they are and shaped their relationships in their family. On the other hand, they feel sad and compassionate when they see the young one getting bullied at school because everyone has gone through the experience of getting bullied or watching someone they love get bullied. The commercial also creates logos for their product in their commercial through subtle imagery such as the colors and logos that appear throughout it. Whenever the older brother is messing with his little