The Chinese skincare and cosmetics market is considered to be one of the most competitive in the world. Today, it is second in size only to the U.S. with an annual volume of retail sales of approximately RMB200 billion or around $30 billion, recorded in 2014. [1] While the overall Chinese economy’s drastic growth has slowed in recent years, research has shown that the skincare and cosmetics market is continuing to flourish thanks to a growing interest from young consumers, who are willing to spend money on facial care and an increasing number of households with disposable income. [1] Because Chinese consumers seem to be in constant pursuit of beauty and there is a seemingly unending demand from second and third tier cities, the Chinese cosmetics
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culture where power distance is ranked much lower. The culture in the United States caters more the mindset that power is distributed equally. The report also highlights China as a highly collectivist culture where people act in the interests of the group and not necessarily of themselves. [5] This is shown on the graph as opposite to the American culture. The United States was founded on equal rights and has continued to progress towards this throughout countries history. Hofstede categorizes both the U.S. and China as masculine societies meaning that they are both success oriented and driven. [5] However, the report categorizes China with a low score for uncertainty avoidance which Hofstede further explains as meaning that the “adherence to laws and rules may be flexible to suit the actual situation and pragmatism is a fact of life.” [5] We heard about this in class with firsthand experience from, Paul Kullman. In comparison U.S. companies like to have slightly greater control over the future than the Chinese this difference can be exemplified in contracting. Again, the report highlights China and the United States scoring very differently in long term orientation. This could be because of the Chinese tendency to be rooted in the historical culture. Finally, China is shown on the report as a restrained society as can be seen in its low score of 24 above. Americans in contrast have a work hard play hard mentality and allow themselves to reward hard
culture where power distance is ranked much lower. The culture in the United States caters more the mindset that power is distributed equally. The report also highlights China as a highly collectivist culture where people act in the interests of the group and not necessarily of themselves. [5] This is shown on the graph as opposite to the American culture. The United States was founded on equal rights and has continued to progress towards this throughout countries history. Hofstede categorizes both the U.S. and China as masculine societies meaning that they are both success oriented and driven. [5] However, the report categorizes China with a low score for uncertainty avoidance which Hofstede further explains as meaning that the “adherence to laws and rules may be flexible to suit the actual situation and pragmatism is a fact of life.” [5] We heard about this in class with firsthand experience from, Paul Kullman. In comparison U.S. companies like to have slightly greater control over the future than the Chinese this difference can be exemplified in contracting. Again, the report highlights China and the United States scoring very differently in long term orientation. This could be because of the Chinese tendency to be rooted in the historical culture. Finally, China is shown on the report as a restrained society as can be seen in its low score of 24 above. Americans in contrast have a work hard play hard mentality and allow themselves to reward hard