As society changes, cultural artifacts rotate and change with the opinions of the populace. In the mid-20th century, society was grasped once again by the cigarette, and the tobacco industry came back into power. This market famously expanded through use of sleek and deceptive advertisements which utilized some of the most famed people in the world at the time. Other companies took a different approach hoping to seize the market through advertising to young adults, the most famed of this was the Camel cigarette campaign utilizing a cartoon, Joe Camel (Stuart E. 5). As the century progressed, scientific studies continued to discourage the use of a cigarette, hence tobacco needed a new weapon to preserve their booming market which they filled
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This convenience factor perpetuates around the latter, the ability for users to Juul in classrooms, buildings, and homes without disturbing others is truly unrivaled. Once again, similar to the iPhone's easy to use interface, the “iPhone of e-cigs” once again draws from the modelling of the phone because consumers have consistently showed simplicity will triumph over complexity (Harty 5). The writers of Are you cool enough to Juul? What the new e-cig phenomenon tells us, center the majority of their article on this topic alone. Pax, smartly created a flavor pallet similar to a candy company hoping that enticing flavors would breed enticed consumers (“Are you…” 3). The convenience of the Juulpods is not only that they are the most discreet of any company on the market, due to the high demand many users see them as a form of currency to repay debts (Yahjian 17). Not only have people used the Juul to repay debts, there is also a secondary market in which they are sold. This is what has allowed underage users to grow at such a high rate, and according to The Boston Globe high schoolers will commonly pay approximately eighty dollars to obtain the device which is sold at most corner stores for only thirty-five dollars (“Introducing Juul”). This phenomenon is unrivaled by any of its predecessors since prior to its conception the vaporizer market was centered around those who were already smokers, whereas the Juul has been able to reach the niche market of college-aged students and convince them that the vaporizer will not do as much harm as the average
This convenience factor perpetuates around the latter, the ability for users to Juul in classrooms, buildings, and homes without disturbing others is truly unrivaled. Once again, similar to the iPhone's easy to use interface, the “iPhone of e-cigs” once again draws from the modelling of the phone because consumers have consistently showed simplicity will triumph over complexity (Harty 5). The writers of Are you cool enough to Juul? What the new e-cig phenomenon tells us, center the majority of their article on this topic alone. Pax, smartly created a flavor pallet similar to a candy company hoping that enticing flavors would breed enticed consumers (“Are you…” 3). The convenience of the Juulpods is not only that they are the most discreet of any company on the market, due to the high demand many users see them as a form of currency to repay debts (Yahjian 17). Not only have people used the Juul to repay debts, there is also a secondary market in which they are sold. This is what has allowed underage users to grow at such a high rate, and according to The Boston Globe high schoolers will commonly pay approximately eighty dollars to obtain the device which is sold at most corner stores for only thirty-five dollars (“Introducing Juul”). This phenomenon is unrivaled by any of its predecessors since prior to its conception the vaporizer market was centered around those who were already smokers, whereas the Juul has been able to reach the niche market of college-aged students and convince them that the vaporizer will not do as much harm as the average