importance …show more content…
The more you empathize with someone whether it be their ideas or desires the more people you will have supporting your way of thinking.
An Appeal That Everybody Likes
According to J. Pierport Morgan, a person only has two reasons for doing something: 1) it sounds good and 2) it sounds good. Just as the author states throughout the text, it is not your job to determine what those reasons are but by highlighting something that sounds good to your opponent you will be able to appeal to a greater motive. He believes that by showing positive reasoning behind your beliefs you will spend less time trying to sell or convince people of an idea as they will see your intentions are pure.
The Movies Do It. TV Does It. Why Don’t You Do It?
Just as marketing execs and window display specialists use dramatic methods to promote their products, we too must express our ideas using mental imagery. Throughout this section we see the writer stress the importance of visual aids as they allow you to communicate in a way that is more intense and thought provoking than pages of mere talk and figures. In order to convey your message to an audience without putting those to sleep you must dramatize your …show more content…
Make The Fault Seem Easy to Correct
As an alternative to brash criticism and disapproval, instead seek to minimize one 's mistakes by making them seem easy to correct. Dale reminds us that this extra boost of confidence will give them the support they need to endure any one of life 's obstacles, while sparing their sense of pride. Making People Glad to Do What You Want
In order to get people to do what you want, you must first create a sense of excitement. To accomplish this Dale suggests first knowing exactly what it is you want the other person to do, while also bearing in mind the benefits they will receive by fulfilling your request. If you can match those benefits to the persons wants while keeping good on your promises, your opponent will happily fulfill your request.
In closing I believe this book will allow for more effective communication in the work place as it highlights many examples of not only how to treat people but form valuable long lasting relationships. The principles mentioned in this text are the driving force behind many successful companies and can be applied to people of all age groups which is why I feel you will find it beneficial for your