As the media becomes increasingly important to our everyday lives, it becomes just as important to American politics. With the 2016 campaigns in full effect and candidates fighting for party nominations, campaign advertisements become significantly influential in American politics. While one may watch a campaign advertisement and think nothing of it, everything in a campaign advertisement is strategically framed. Everything one sees, hears, and reads in a campaign advertisement comes with a purpose and a particular message; nothing is by accident. Al Gore’s “1969”, one of many campaign advertisements during the 2000 presidential election paints Al Gore as a candidate years in the making, someone they can trust, and someone who is willing to
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During the 2000 election, Al Gore was up against the dynasty that was George W. Bush. His campaign strategy lied in convincing voters that he had his own accolades to show for and he too could be a household name. The video opens with a man’s narration and the paired text, “1969”, he begins, as shouts and chants are heard in the background and a clip of a riot plays. A soft, comforting tone replaces the shouts and chants as the advertisement cuts to a picture of Al Gore. This is possibly a picture of Al Gore in his college yearbook. This is followed by snippets of Al Gore’s father, and his time as a U.S. Senator. The narrator points out that despite his father’s stance on the Vietnam War, Al Gore enlists in the army. Next, the advertisement cuts to Al Gore’s army picture and pictures of his time during the Vietnam War. The narrator proceeds, “When he comes home from the war, the last thing he thinks he 'll do is enter politics”. At the same time, the music begins to take a soft climb and the advertisement shows clips of Al Gore’s family and his career as an investigative …show more content…
The rewind sound combined with the narration will cue to the audience that Rubio’s life is a story, that there is a history behind the candidate he is today. This will underline Rubio’s campaign strategy by depicting his accomplishments at such a young age. Coming in as the underdog, Rubio will have to prove that his age is not a burden, but rather an advantage. Additionally, the instrumental, “Spirit of Hope”, playing in the background will create a feeling of triumph and patriotism. The audio together with the visuals wills signal to the audience that Rubio has earned all his accomplishments. The audio will work to show that Rubio’s accomplishments were not just by chance diligence paved the way to his success. At the end of the video, Rubio’s statement, “Reclaim the American Dream”, will reinforce the message that Rubio still has hope is willing to revive the American Dream. All in all, the audio will not only set the tone and mood, but also give the audience a sense of Rubio’s goals and
During the 2000 election, Al Gore was up against the dynasty that was George W. Bush. His campaign strategy lied in convincing voters that he had his own accolades to show for and he too could be a household name. The video opens with a man’s narration and the paired text, “1969”, he begins, as shouts and chants are heard in the background and a clip of a riot plays. A soft, comforting tone replaces the shouts and chants as the advertisement cuts to a picture of Al Gore. This is possibly a picture of Al Gore in his college yearbook. This is followed by snippets of Al Gore’s father, and his time as a U.S. Senator. The narrator points out that despite his father’s stance on the Vietnam War, Al Gore enlists in the army. Next, the advertisement cuts to Al Gore’s army picture and pictures of his time during the Vietnam War. The narrator proceeds, “When he comes home from the war, the last thing he thinks he 'll do is enter politics”. At the same time, the music begins to take a soft climb and the advertisement shows clips of Al Gore’s family and his career as an investigative …show more content…
The rewind sound combined with the narration will cue to the audience that Rubio’s life is a story, that there is a history behind the candidate he is today. This will underline Rubio’s campaign strategy by depicting his accomplishments at such a young age. Coming in as the underdog, Rubio will have to prove that his age is not a burden, but rather an advantage. Additionally, the instrumental, “Spirit of Hope”, playing in the background will create a feeling of triumph and patriotism. The audio together with the visuals wills signal to the audience that Rubio has earned all his accomplishments. The audio will work to show that Rubio’s accomplishments were not just by chance diligence paved the way to his success. At the end of the video, Rubio’s statement, “Reclaim the American Dream”, will reinforce the message that Rubio still has hope is willing to revive the American Dream. All in all, the audio will not only set the tone and mood, but also give the audience a sense of Rubio’s goals and