Another logical appeal of this advertisement mentions that viewers can donate money by saying, “For $18 a month 60 cents a day you will be helping rescue animals from them being abused and provide medical care, food, shelter, and love.” The advertisement uses logical facts by explaining if people donate money the animals will no longer suffer. At the end of the advertisement it is showing the photo of the dog with a sad face and it shows a free t-shirt and a wristband and a phone number at the …show more content…
In the advertisement there is a singer name Sarah McLachlan, the spokesperson of the ASPCA, holding and petting the dog while her song “Arms of an Angel” is playing in the background. Sarah McLachlan mentions about the facts about animal cruelty and the need for people adopting and donating money to the organization. McLachlan tells the audience to “be an angel” for an animal in need, meaning that people need to be compassionate. The advertisement shows facts and statistics about animal abuse along with the images of the animals. The facts from the commercial states that “every single hour, an animal is violently abused.” These facts make the existence of animal abuse more of a reality for some viewers. This commercial encourages viewers to donate money to help save the poor animals. The target audiences of this advertisement are both male and female of any age group and pet owners. This advertisement also targets people who are employed and have enough money so they can donate to this non-profit