Advertising makes a significant contribution to the thriving economy of the United States. What consumers buy and use is often affected by what they see on television, in newspapers and magazines, and on social media. In the ad “Thank You Mom,” Procter and Gamble uses various means to attract the attention of the viewer but does not identify the product until the very end. Even so, the commercial is compelling and makes one want to watch the full advertisement. Procter and Gamble’s advertisement is successful due to its appeal to a broad audience and the use of sound while also using various rhetorical devices to persuade its consumers. Procter and Gamble’s advertisement “Thank You Mom” is composed of four story lines which feature presumed
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Companies have learned to attach emotions to the products they are trying to sell to better relate their merchandise to the consumer. A company owner attests in the film The Persuaders, “we want to create a movement that is going to have an emotional connection with this company” (The Persuaders 21:00-21:09). An example of this is featured in the P&G commercial when the situation of each athlete is presented, for everyone can identify with feelings of fear and the need for encouragement. For example, one scene of the commercial is about an oriental diver who experiences criticism from his coach and feels like giving up. In this moment of defeat, he calls his mother for support. She reassures him by saying, “Son, I know in my heart you can.” After competing and achieving victory, the Olympian places his hand over his heart where he kept his mother’s words throughout his journey. His mother is shown crying and speaking in her native tongue, for she knows her words had a great effect on her son. This scene appeals to mothers across the world for all mothers want to see their child do well in life. This broad audience makes the commercial significantly more effect for it relates to people all across the
Companies have learned to attach emotions to the products they are trying to sell to better relate their merchandise to the consumer. A company owner attests in the film The Persuaders, “we want to create a movement that is going to have an emotional connection with this company” (The Persuaders 21:00-21:09). An example of this is featured in the P&G commercial when the situation of each athlete is presented, for everyone can identify with feelings of fear and the need for encouragement. For example, one scene of the commercial is about an oriental diver who experiences criticism from his coach and feels like giving up. In this moment of defeat, he calls his mother for support. She reassures him by saying, “Son, I know in my heart you can.” After competing and achieving victory, the Olympian places his hand over his heart where he kept his mother’s words throughout his journey. His mother is shown crying and speaking in her native tongue, for she knows her words had a great effect on her son. This scene appeals to mothers across the world for all mothers want to see their child do well in life. This broad audience makes the commercial significantly more effect for it relates to people all across the