Analysis Of Steve Jobs ' Commencement Address At Standard University

1156 Words Aug 1st, 2014 5 Pages
Speech Analysis Essay: Steve Jobs ' Commencement Address at Standard University
"Again, you can 't connect the dots looking forward; you can only connect them looking backwards." -Steve Jobs "Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University of Wisconsin graduate students who gave him up for adoption. Smart but directionless, Jobs experimented with different pursuits before starting Apple computers with Steve Wozniak in 1876. Apples revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology. He died in 2011, following a long battle with pancreatic cancer" (biography.com). On June 12, 2005, Steve Jobs delivered a commencement address to the graduates at Stanford University to persuade them in finding and doing the thing they love by applying rhetorical strategies and techniques such as the appeals, figurative language, and mutual intellection. Jobs ' commencement address is a deliberative speech which is used to persuade the audience to a certain direction. Its purpose is to demonstrate the benefits that the direction will have for everyone. Steve Jobs used pathos and ethos as the rhetorical appeals in his speech. An example of pathos is when Jobs states, "The doctors told me this was almost certainly a type of cancer that is incurable...advised me to go home and get my affairs in order...it means to try and tell your kids everything you thought you 'd…

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