After a detailed analysis of Starbucks and Tim Hortons based on the four perspective, this report concludes that Tim Hortons and Starbucks are ready to implement the BSC as all of their strategic objectives can fit into perspectives in the BSC. However, since both companies have a long-term global expansion strategy, to catch up with such rapid expansion and to better use the BSC, some improvement in strategy are still needed by the two firms.
Although Tim Hortons has 4671 stores through Canada and U.S., it is not a well-known brand in other countries. In order to enter the new market, this report recommend Tim Hortons to cooperate with other local famous chain restaurants which do not offer hot beverage like coffee. One way is to sell Tim
Although Tim Hortons has 4671 stores through Canada and U.S., it is not a well-known brand in other countries. In order to enter the new market, this report recommend Tim Hortons to cooperate with other local famous chain restaurants which do not offer hot beverage like coffee. One way is to sell Tim