“Don’t judge a book by its cover.” My basketball shoes may not be new but they’re still special to me. Kyrie Irving shoes are special to me because he is my favorite basketball player, My special friend George bought them for me, and they have cool colors and designs on them. First and Foremost, Kyrie Irving is my favorite player. He makes the most impossible shots, crossovers, and lay-ups.…
In the burrows of New York City, dress was already playing a big roll in the areas where hip-hop would come to dominate. Hip-hop culture emerged in the 1970s from the streets of New York City. In the early stages of hip-hop, rappers and followers would sport fashions inspired by the dress culture in New York City. The documentary Fresh Dressed, directed by Sacha Jenkins, follows the development of hip-hop culture (Fresh Dressed). Jenkins shows us how in its premature stage, hip-hop fashion involved the “B-boy” style.…
1. Innovative advanced technology: Many of the technological advancement seem to become an essential symbol in the different series of the Jordan Brand shoes. In addition, these premium technologies are the best reason to explain the reason why large amounts of customers satisfied with it, instead of other brands. There are several representative technologies that the designer applied into the products, which including the I.P.S. cushioning, articulated propulsion technology, the interchangeable insoles, and the flight plate (Riley Jones, 2014).…
enhance their Nike+ app through the created “Apple Watch NikeLab” and many other digital device companies as well. The Jordan Brand, produces its licensed casual and athletic apparel, footwear and accessories with the focus on basketball. This brand is so monumental that it is in its own reporting category within the NIKE Brand. Jordan will continue to sell no matter what due to the publicity it has gained since the day it was banned from the NBA.…
Nobody in the world is the same, as every person has his/her own qualities and traits. Shoes are utilized to differentiate each person in a simple manner. In doing so, they provide an insight on a person’s character and way of life. A person wearing 300 dollar Jordans has a different mentality than a person wearing 80 dollar Nikes. This shows the contrasting beliefs of the two individuals as they each value shoes differently.…
Ralph argues that gym shoes symbolize historical consciousness for two previous generations of Divine Aces by “resonating with two district aspects of the Divine Ace legacy: the first is the civil rights era; the second is related to the heyday of heroin trafficking” (671). They induce nostalgia for the past and provide cues for the identities that Red and Otis, the former gang leaders still seem to cherish and cling to. Gym shoes are inseparable from their identities as the leaders of either a community oriented gang during the civil rights movement, or centrally organized one in the head of the heroin market in 1980s. Simultaneously, Ralph observes that “in relation to discourses of longing invoked by Mr. Ottis and Red, refashioning gym shoes…
Josh Luber; known as a “sneakerhead,” he contributed to a TED talk that was filmed on October 25th, 2015 in San Francisco California. In the TED talk film, John passionately exhorts on why sneakers are a great investment. He emphasizes about how marketing of sneakers is significant than any other party line because it is known to have ascendancy over the multi-billion dollar secondary market for sneakers. However, Josh was once a strategy consultant, and he took this experience from his job and applied it to his obsession of sneakers. As a teenager in college, and being raised around a bunch of boys I can clearly relate with this because I am a person who always wear sneakers.…
I was born on December 20th, 1996, in Vienna, Virginia. My incredible parents, Kevin and Melissa, are black and white respectively. They both grew up without a lot, but worked tirelessly, just as their parents had done before them, to ensure that my brother and I had everything that we needed, and most of what we wanted. Although we were well above middle class on a national scale, at our predominantly white all-boys private school filled with multi-millionaire families, we were outliers. That didn’t bother me until my freshman year of high school, when I noticed that the “cool” older kids, especially the black ones, all wore basketball shoes.…
Growing up, it seemed to me kids would group with those who would has similar belongings such as boys and Yu-Gi-Oh cards as well as girls and the Hannah Montana/Miley Cyrus rage. Sure I was with the Yu-Gi-Oh kids, but there was always this distinct popularity with Michael Jordan sneakers. Kids who wore them always seem to be more sociable with swagger in their steps, I envied them and wanted to jump onto this relentless trend. When Macklemore says this paradox, “I was to trying to fly without leaving the ground, cause I wanted to be like Mike…” (Macklemore 1), in a basketball sense, he thought he could become a great player by simply wearing Michael Jordan’s shoes and not practicing.…
Over the years, shoes have become a “Big thing”. Sneakers have become popular over the years because you can buy them,sell them, and talk about them. Sneakers are popular and cool. First of all, for some people you can buy them and make a collection. Sneakers have become increasingly popular for it is a hobby.…
Encouraging Cultural Diversity in SKECHERS USA, Inc. SKECHERS USA Inc. introduced their first line of sports utility footwear in 1992 and have since broadened their product line to lifestyle and performance footwear. As of January 31, 2014, SKECHERS employs 2,944 people full time and 4,828 part timers for a total of 7,772 (2014 Annual Report). According to their 2014 Annual Report, they made $2.378 billion in 2014, which is a 28.8% growth from the year before.…
The main Nike brand is most targeted towards athletes, selling related products such as shoes, sporting equipment and clothes. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. The Jordan Brand is also a premium brand, but it is targeted more broadly at athletes. The Hurley International LLC brand also targets athletes but focuses more on activities associated with young people, such as skateboarding and surfing. The Nike Golf brand is focused on golfers.…
Sneakers have become popular became back in the 1900s with the first one being the Converse’s which blew up in 1921. Furthermore, shoes really picked up in popularity in the 70’s with the influence of famous, influential people, such as Michael Jordan. When his first shoe dropped “Air Jordans” everyone wanted them. Jordan was at the peak of his career and everyone wanted to be like Jordan, the greatest basketball player ever. As a result, Nike has grown into a billion-dollar industry, the main source of income being their shoes.…
Consumers buy based on the benefits and features provided by the basketball shoes. Additionally, functional and psychological needs are primary factors when considering consumer behaviour (Grewal et al., 2015, p.111). Basketball shoes can be worn daily, durable, and for the athletes provide full functionality on the court, supporting speed, agility, endurance, and an overall strong physique with an advanced design. The behavioural components of consumer behaviour in buying relates to customer loyalty, brand satisfaction, and product functionality.…
Michael Jordan made sneakers called “Jordans.” In Text 1, the author wrote, “Track legend Jesse Owens, who won four gold medals in the 1936 Olympics, wore Dassler’s sneakers.” Everyone who is a fan of Jesse Owens probably bought the same sneakers after they saw Owens wearing them. People are buying sneakers when they see their idols wearing them.…